Here’s what I talked about while at Computers in Libraries last week (really useful conference for me this year, by the way. Lots of great ideas!).
3-hour pre-conference session on Technology Trends for 2014:
Digital Hangouts (basics of using social media for organizations):
I’m at the annual Computers in Libraries conference this week. On Monday, Joe Murphy interviewed me and created a video of the interview.
In the interview, I talk about technology trends for libraries, which I taught at a preconference workshop on Sunday. I’ll make sure to post my slides for that and my other two talks soon, and will post them here.
The video interview is embedded in this post – I’d love for you to watch it, and tell me what you think!
Don’t make major announcements on April Fools Day … or your customers might just think you’re a fool.
So, apparently Innovative Interfaces acquired Polaris Library Systems – two major ILS vendors (and yes, Polaris is my library’s ILS vendor).
When did they decide to announce this? On April 1, better known as April Fools Day. The day when companies large and small … make up stupid stuff on purpose. Just to be funny.
Many of us “online types” know that Google does this every year (this year’s Shelfie was pretty funny). Other companies do this with varying levels of success.
So when a major announcement from your ILS vendor springs up from out of the blue on April Fools Day? It makes you think twice, to say the least. That’s certainly what happened over at ALA Think Tank (a Facebook Group for librarians) – much discussion – none of it about the actual merger.
I tweeted about it, and Polaris answered:
So – Polaris and Innovative Interfaces:
- I get that you have to announce it. It’s probably a legal thing.
- But – the purchase happened on March 31. That’s when you should have announced it.
- If you really HAD to announce it on April 1, you should have mentioned that at the start of your press release (which they did finally add sometime late afternoon yesterday).
- The email I received should have gone out on March 31 – not April 1.
- That’s besides the whole “talk to your customers” thing. I’m lookin’ at YOU, Polaris (who tried to sell us an early release beta version of their new LEAP software. No way now – not until the dust settles with the merger).
I’m pretty sure you guys both have some PR types on staff – use them next time, please?
I gave this presentation last week at the Michigan Library Association Spring Institute. Fun times!
It’s a different presentation for me – talking about technology trends for teens and kids. Thankfully, I have three teenage kids of my own, so it really wasn’t too big of a stretch.
Anyway – here’s the presentation – I created one with slightly more info on the slides. Enjoy!
Twitter recently posted an interesting article on their blog – What fuels a Tweet’s engagement? Good read!
They did a study of over 2 million tweets, and discovered that there are a few simple things that help increase Retweets. These include:
- Adding a photo – averaged a 35% boost in Retweets
- Adding a video – averaged a 28% boost in Retweets
- Including a quote – averaged a 19% boost in Retweets
- Including a number, of all things – averaged a 17% bump in Retweets
- Including a hashtag – averaged a 16% boost in Retweets
In the world of Twitter, Retweets = engagement with your content. People find it interesting, so they share it with their friends via a Retweet. So make sure to walk around your library once in awhile, take a smartphone photo, and include that photo with your tweet (or a video, quote, number, or hashtag).
Then see what happens!
Follow me on Twitter!
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