I just saw some great reviews for my new book Face2Face: Using Facebook, Twitter, and Other Social Media Tools to Create Great Customer Connections, and wanted to share.
The first one comes from College & Research Libraries. The review was written by John Repplinger. Here are some highlights:
“David Lee King, the author of Face2Face, has put together a wonderful resource for those just beginning to investigate social media as tools to deepen their connections with customers and patrons. Essentially, this book is about how to transition in-person communication to the Internet. It is geared to reach a broad audience, and most of the examples are equally applicable to businesses, organizations, and libraries both large and small.”
“He takes his own advice and writes casually in a second-person perspective to readers, and this is largely what makes this book so engaging and refreshing.”
Read the whole book review here.
The second one comes from HispanicBusiness.com, written by Cheryl Terisi. Here are some highlights (read the whole review here):
“I brought Face2Face: Using Facebook, Twitter, and Other Social Media Tools to Create Great Customer Connections to bed with me, mistakenly thinking an explanation of how social media tools can help create customer service is just what I needed to lull me to sleep. Ha! Once I started to read this very common sense book, I could not put it down.”
“Face2Face is invaluable for organizations that currently use social media or those who want to improve their image. There are abundant examples as well as in-depth information to help you become more comfortable and relaxed, letting your customer know you care about them by showing the real face of your organization.”
and (my favorite):
“This book isn’t written like a text, but reads more like a mystery. By the time you reach the end, you don’t find out who did it but rather how to do it!”
Thanks John and Cheryl for the reviews!
Oh – and don’t forget. Face2face is on sale this summer. It’s a good time to get it if you haven’t yet