First, a funny story. When I lived in Nashville, I frequented a cool used record store. During one trip, I was trying to decide whether or not to buy a couple of old jazz cassette tapes (hey – I was on a tight budget).
The tiny shelf these cassette tapes were on was packed WAY too tightly, so when I tried to pull one cassette out to examine it, 2-3 others would fall out at the same time. And make lots of noise as they hit the floor (it was tile, of course). This happened a couple of times … in a row … and was pretty embarrassing!
So – to ease my embarrassment at not being able to figure out how to successfully pull a cassette tape off the shelf, a “helpful” shop security guard came over to me. He stood behind me, stared at me for a second, and said (and I quote) – “you’ve got 10 minutes, then you’d better be out of my store.” Then he walked away.
Boy, that helped. Thanks That day, the store essentially “showed me the door” in no uncertain terms. Even though the problem wasn’t me – it was their tightly-packed shelf.
Now on to the title of this post, and to my point.Showing patrons the door? Yikes – we’d never do that (under normal circumstances, anyway)! Unlike the silly used record shop, librarians would never consciously walk up to a patron and tell them to leave if that patron was having trouble using something in the library … right?
I think we DO sometimes tell our patrons to leave when we make things difficult for them. We might as well be saying “here’s the door, don’t let it hit you on the way out.”
For example, if your library has a blog, do you moderate those comments? Quickly? I know of libraries that can go 1-2 weeks before they get around to moderating comments. In and of itself, moderating a comment is fine, as long as they are moderated fast (like within 1-4 hours). Blog posts are supposed to be the start of a conversation; comments continue that conversation. If those comments aren’t approved at least in the same day, you have essentially killed that conversation. To me, that sounds like showing patrons the door.
Is your website confusing? Do customers have to puzzle out what they need to do next while on your site? If so … your website is showing patrons the door. Same with our catalogs – a confusing catalog might just steer customers away from checking stuff out – and that’s one of our major, must-have services!
Do you let patrons sign up for a library card online (some libraries don’t)? How about having an online sign-up form that asks for WAY too much info? That’s a sure-fire way to show patrons the door.
What labels and naming schemes do you use on your site? Using heavy-duty librarian jargon might just be a great way to usher patrons towards the door.
How about not having a Facebook Page (or even blocking Facebook altogether)? Or simply doubting that your patrons use Facebook (without actually signing up for a Facebook account and checking)? Yet another way to show a group of very active, involved patrons the door.
Other ways to show patrons the door might include hard to find stuff on your website, hidden content, or even library services that aren’t mentioned anywhere on your website.
So – what do you think? What else shows patrons the door, and how can we fix that?
Lots of you left some great ideas in the comments, so I thought I’d do a little copy/paste and highlight some of them … because they’re really very cool ideas!
So – here are what some of YOU are doing with Foursquare:
Colleen Greene: Pollak Library (at Cal State Fullerton) is using it in beta mode, adding in a bunch of To Do items and Tips for students (i.e., get a Titan Card, set up their borrowing privileges, check their circulation record, use one of our AV or Group study rooms, visit the latest exhibit, etc.). our Social Media Team is exploring the idea of prizes. I am also teaching our campus social media working group how to use it and incorporate it into a campus culture.
Jason Clark: Saw this in a tweet from NYPL which talks about the kernel of an idea – summer reading meets foursquare . A friendly reading competition in the mobile space? Job description provides some more detail. While this isn’t true foursquare integration, it points to how foursquare could lead to/inspire new library apps and services.
libmario: Harvard and UNC recently teamed up with Foursquare to encourage social engagement with the campus community ,including faculty. Innovative way to encourage learning and connections that could be extended to libraries. – http://mashable.com/2010/01/12/harvard-foursquare/
And one interesting sidenote. Sometimes, people can be a bit negative about our libraries while adding tips to Foursquare. For example, Stephen Francoeur said “Saddened to see that one tag already added to my library: shitty wifi. Hope to find a way to turn that perception around.”
We’ve had one of those, too. Jason D. added this To Do list item to my library’s entry: “Late fees are being enforced, so to help you remember to take your books in, sign up for email reminders via tscpl.org.” Not sure that’s really a negative comment, but it makes us sound a bit like “enforcers of the evil late fee” or something…
Anyway, yet another use for Foursquare – see what customers say about you in the Tips and To Do lists sections (then see if you can improve or fix those things).
I don’t attempt to predict stuff very often, but I think this one’s safe – I think Apple’s new iPad is most definitely a game changer.
Why? Because it combines so many things into one handy, easy-to-use device. Just watching the video about the iPad and poking around on the website a bit, you find out all that the iPad will supposedly do, including:
web browsing
email
photo viewing
watch videos (even YouTube videos)
listen to music (it has iTunes built in)
buy and read ebooks
a cool map
note taking
a calendar
Contacts list
iWork (Apple’s answer to Microsoft Office) is rebuilt for the iPad, so you have word processing, spreadsheets, and presentation software
The App Store works here, too, which opens up 140,000 apps that all do different things
And of course, it’s multi-touch. So instead of having to use a mouse or keyboard shortcuts to operate the thing … you just touch the screen. I’m just amazed that Apple seemingly rolled up a Microsoft Surface, a tablet PC, a video player, a netbook, an iPod, and an ebook reader, and came out with something light, cool, and truly unique. Except maybe the name – sorry Apple, but the iPad is a silly name.
Apple could turn this thing into a student’s best friend. Instead of carrying a heavy backpack around, students could use the iPad to carry all their textbooks (assuming Apple partners with textbook companies), any multimedia they need to watch, their word processor to write papers (or they could just use Google Docs via a wifi connection), multiple ways to take notes, communicate to classmates and teachers via email/IM/Facebook/Skype/etc. And still have their favorite photos, their grand music collection, and a couple of fun games with them, too.
How about for libraries? Think Reference Desk and roving reference here. It’s the same price as a netbook laptop. But probably easier to carry around, easier to show stuff to people, easier to make the text larger for people who need larger text (you just touch and stretch the screen with your fingers to make the text larger – just like an iPhone). And has a 178 degree viewing angle, so it would work well to show stuff to patrons.
Game changer? I think so … or maybe I’m just gushing at the cool new toy. What do you think?
Foursquare is a location-based game. From Foursquare’s website: “We’re all about helping you find new ways to explore the city. We’ll help you meet up with your friends and let you earn points and unlock badges for discovering new places, doing new things and meeting new people.”
Basically, Foursquare works like last.fm or librarything, but instead of sharing music you’ve listened to or books you’ve read, you’re sharing places you’re visiting, and aggregating that list out to your friends.
To play, install an app on your phone, via an iPhone or Android app (a Blackberry one is in the works). You can also use the mobile version of their website for other phones that have web access. Then go visit places … like a coffee shop, a restaurant … basically wherever it is that you go. Once there, “check in” with the app. Checking in gives you points and badges. If you visit a place more than anyone else, you become the “mayor” of that place (until your title is swiped by someone else).
Friend people, and see your points tallied with everyone on your friends list. In the process, you can also create to-do lists and tips at each place you visit, and suggest things for your friends to try or do. Every time you do something, it can be shared with your Twitter and Facebook friends.
So … how does this relate to libraries again?
Well… here are some ideas for your library or organization on Foursquare:
Add your library as a place, or edit the entry if someone else has already added it. You can enter your street address (Google map is included, phone number, and your library’s Twitter name.
Add tags relevant to the library. For example, I have added the tags library, books, music, movies, and wifi to my library’s Foursquare entry. If you are in the area (Foursquare is a location-based service, so it knows where you are) and search for wifi – guess who’s at the top of the list? Yep – the library.
Add Tips and To Do lists. When you check in to a place, you have the option to add tips of things you can do there, and you can create To-Do lists of things you want to do there. For libraries, both are helpful – it’s a way to broadcast your services to Foursquare players. To Do lists are handy, because you can make the list and other players can add those To Do list items to their lists, too. When they do something on those lists, they gain points. Think of it as a fun way to get people doing stuff at your library! Just think – someone could gain points by getting a library card – how cool is that?
Add your big events. Then, you can have an event check-in with prizes for the first person who checks in, etc.
Shout outs. These are a type of status update, and can be sent to Twitter and Facebook. So do stuff, then shout out that you’ve done them.
Ok – so Foursquare is definitely fadish right now, and is mainly played by Twitter and Facebook users. But it’s also a great way to connect with a very active, involved online mobile community – and pretty much every city and town has that these days.
Here are a couple of other articles on Foursquare:
I’m pretty psyched to be speaking at a number of cool places this year (if you’re really curious about my 2010 schedule, look at my presentations page – I try to keep that up-to-date with upcoming speaking gigs).
One conference I’m pretty psyched to be attending and speaking at is this year’s UGame – ULearn symposium. It will be held on April 1 in Delft, Netherlands.
OK – I admit. I’m geeked out about this one for a number of reasons here:
It’s in the Netherlands! What’s not to like about that?
Here’s more about the conference (from Jaap van de Geer):
“This year … UGame Ulearn … is all about the User Experience. Next to the use of gaming in educational programs and in libraries the theme of UGame Ulearn is always Innovation & Inspiration, with the focus on new services and products.
User Experience or UX has to do with the way customers or clients see your company, website and service. Is the experience satisfactory then they will come back, if not you may never see them again. The User Experience starts at home. Internet and the website play an important role, but also mouth to mouth and communication through communities such as Facebook and Twitter. How we can provide the best experience and which products can help us is the essence of UGame Ulearn 2010.
1st April the Auditorium of the TU Delft opens to welcome 700 librarians and educators. International speakers such as Michael Stephens, David Lee King and Gary Vaynerchuk will bring the visitors up to date under excellent supervision of our own world famous pod/vodcasting priest Father Roderick. This year we have decided to make the Exhibit Hall an important and interactive part of the conference with workshops and pitches and we make sure people have enough time in between speakers to visit the stands and listen to presentations on the latest innovations.”
So … if you’re able, come learn about the user experience with me! It should be a great symposium. If you can’t come in person, I promise to take good notes and post those … I might even post some photos and videos, too.
I started experimenting with Twitter on March 6, 2007 (I am @davidleeking on Twitter), and I have just posted my 5000th tweet! What’s that gotten me, exactly? Actually quite a few things, including friends, connections to people, and some actual work, too.
First for some normal stat type things. Right now, I have:
3198 followers
been included on 250 lists (mostly on librarian, kansas, rockstar, and social media lists)
created 4 lists of my own (that 20 people follow)
compiled a huge list of favorites
Also compiled 417 DMs that I need to delete but haven’t yet – most are other Twitter followers, saying something like “thanks for the follow, please click here” But some are more relevant, like working out details of conferences I helped plan or some more personal conversations that didn’t need to be broadcast.
But how about those connections? Twitter isn’t about stats – it’s all about connecting with people. How has that looked over those 5000 tweets?
I have made some new friends through Twitter, and have kept up connections to people that I’ve met once or twice (like @shelitwits or @ifroggy).
Twitter has also given me connections to some smart “popular” people that I follow elsewhere, and normally wouldn’t have direct access to. People like Chris Brogan, Beth Kanter, and Kathy Sierra. They sometimes reply to my tweets – and in this way, Twitter has leveled out the playing field a bit. For the most part, people I want to talk to are a reply away.
I am also connected to lots of friends and colleagues, librarians, local friends and acquaintances, and other people sharing my love of social media tools.
That “actual work” thing. I have done real work that is connected to Twitter. Work that includes:
Overseeing three work-related Twitter accounts
Creating some goals for our primary library twitter account
I have written and spoken about Twitter. I have given at least three presentations on Twitter, and have written about Twitter in my book and in more than one magazine article.
When I have a work-related question? I sometimes go to Twitter first, and get quick, useful responses within minutes.
I use Twitter at conferences for discussion, committee planning, and (of course) dinner planning!
Remember when my library went through that book challenge last year? I tweeted the public meetings, and even “Twitter trended.”
I generally tweet in the mornings and late afternoons
I tweeted the most during the library’s book challenge about 1 year ago
I average 6.1 tweets a day
I use Tweetdeck a lot
I have had 21 twooshes (a 140-character tweet, according to Tweetstats)!
So … looking back, has it been a useful 5000 tweets? I think so. I have made some friends via twitter. I have talked to people about projects, worked through ALA stuff, and shared things that interested me. I have shared jokes, sent links to my blog posts … and had fun.
I’m sometimes asked why librarians should be interested in Facebook. Here’s a great answer to that question, via other librarians!
This video is one of a series of videos I’ve been creating for our library, called Tech Tuesdays. Tech Tuesdays is a weekly video series that focuses on emerging technology, library technology, etc – and focused on our patrons (find more of them in Topeka Library’s YouTube channel).
For this particular Tech Tuesdays video, I interviewed four of my colleagues at work, and asked them why THEY use Facebook. The answers are great:
Jeff, Adult Services:
keep track of friends
invited author to speak at library
Anne, Adult Services:
keep track of friends
teaching a facebook class for senior citizens on how to connect with family through facebook
Kyler, Youth Services:
keep track of friends
posts his upcoming music gigs (for himself and for library storytimes) on facebook
Gina, Library Director:
keep track of friends
shares info about the library and personal life
Interestingly, all four answers include a mix of personal connections and actual library work. Social media is still a pretty gray area – is it work? Is it play? Is it both? I think it’s definitely both… but that’s for another post.
I’ve been lax – forgot to mention some cool interviews going on at the Finding Education blog. They have an interview series going on, and are interviewing educators and librarians … “that rock.”
Here’s a list of the librarian interviews I’ve seen so far:
On Tuesday, I gave a Designing the Digital Experience presentation at Nassau Library System in New York. It was a fun time – lots of good questions and discussion!
A couple months ago, I stayed at a hotel in Wisconsin with this sign … seems pretty useful, huh?
Except if you’re in room 429, like I was. I actually had to hunt a bit to find the room (it wasn’t obvious).
The point? Make sure to check your digital “signage” once in awhile. Make sure your labels and headings still make sense. Did you change the name of a room or a service? Make sure to change that name everywhere on your website, too.
Has your budget shrunk and you needed to drop a few databases? Make sure you removed those links on your database page (and any other page that mentions them, too).
Have you checked the driving directions to your library lately? At a previous job, I checked them out after starting, and discovered they were WRONG. So I actually hopped in my car, and drove around for awhile, taking notes of different ways to get to the library – and updated those directions.
Website maintenance never stops, huh?
Oh – and Happy New Year, too! I am looking forward to a fun, challenging 2010 – how about you?
First, a funny story. When I lived in Nashville, I frequented a cool used record store. During one trip, I was trying to decide whether or not to buy a couple of old jazz cassette tapes (hey – I was on a tight budget).
That day, the store essentially “showed me the door” in no uncertain terms. Even though the problem wasn’t me – it was their tightly-packed shelf.
This is a follow-up post to my original post, 
I don’t attempt to predict stuff very often, but I think this one’s safe – I think 
I’m pretty psyched to be speaking at a number of cool places this year (if you’re really curious about my 2010 schedule, look at 
