Argh! This is my second try – I had a wonderful article typed up in my blog backend, hit Postâ€¦ but instead of posting, it died. And disappeared. Completely. Drat.
OKâ€¦ trying again.
There are many reasons why you might want to use the Top Referring URL and Top Referring Site statistics – they can point out some interesting trends in your website customers. But first, let’s define both of them:
Referring Site:Â the site name of the place the visitor was before coming to my website.
Referring URL: very similar to site – the specific URL of the place the visitor was before coming to my website.
In both cases, you can also get “No Referrer” – that’s when the user has either typed in the URL in a browser rather than clicking on a link and “surfing” to get to your site, or he/she has your site bookmarked as their homepage in their browser.
With those definitions in hand, let’s take a look at my website’s Top Referring Sites and URLs from June 1 until today:
2Â Â www.kclibrary.orgÂ Â 250,501Â
3Â Â www.kcpl.lib.mo.usÂ Â 35,231Â
4Â Â kclibrary.orgÂ Â 17,484Â
5Â Â www.google.comÂ Â 13,736Â
6Â Â images.google.comÂ Â 5,854Â
7Â Â www.kcforum.netÂ Â 5,651Â
8Â Â www.kcpl.orgÂ Â 5,197Â
9Â Â search.yahoo.comÂ Â 5,027Â
10Â Â catalog.kclibrary.orgÂ Â 3,580Â
11Â Â search.msn.comÂ Â 3,114Â
12Â Â p218.ezboard.comÂ Â 2,692Â
13Â Â aolsearch.aol.comÂ Â 2,592Â
14Â Â kcpl.lib.mo.usÂ Â 1,993Â
15Â Â kcpl.orgÂ Â 1,723Â
16Â Â www.kcskyscrapers.comÂ Â 1,663Â
17Â Â images.kclibrary.orgÂ Â 1,487Â
18Â Â www.kansascity.comÂ Â 1,229Â
19Â Â staffÂ Â 922Â
20Â Â www2.lib.udel.eduÂ Â 828Â
21Â Â 22.214.171.124Â Â 782Â
22Â Â web.ask.comÂ Â 696Â
23Â Â www.excitementmachine.orgÂ Â 669Â
24Â Â members.tripod.comÂ Â 653Â
25Â Â www.worldcatlibraries.orgÂ Â 609
1Â Â No ReferrerÂ Â 529,698Â
2Â Â http://www.kclibrary.org/Â Â 182,328Â
3Â Â http://www.kcpl.lib.mo.us/Â Â 24,693Â
4Â Â http://www.google.com/searchÂ Â 13,315Â
5Â Â http://kclibrary.org/Â Â 11,684Â
6Â Â http://www.kclibrary.org/guides/searchengines/Â Â 8,775Â
7Â Â http://www.kclibrary.orgÂ Â 7,593Â
8Â Â http://images.google.com/imgresÂ Â 5,796Â
9Â Â http://www.kcforum.net/forum/viewthread.phpÂ Â 5,628Â
10Â Â http://search.yahoo.com/searchÂ Â 4,632Â
11Â Â http://www.kclibrary.org/localhistory/list.cfmÂ Â 4,400Â
12Â Â http://www.kcpl.org/Â Â 3,866Â
13Â Â http://www.kclibrary.org/calendar.cfmÂ Â 3,402Â
14Â Â http://www.kclibrary.org/localhistory/subjects.cfmÂ Â 2,952Â
15Â Â http://www.kclibrary.org/guides/teens/Â Â 2,721Â
16Â Â http://www.kclibrary.org/index.cfmÂ Â 2,451Â
17Â Â http://aolsearch.aol.com/aol/searchÂ Â 2,437Â
18Â Â http://www.kclibrary.org/localhistory/Â Â 2,384Â
19Â Â http://www.kclibrary.org/localhistory/media.cfmÂ Â 2,226Â
20Â Â http://kclibrary.org/temp_staffsearch.cfmÂ Â 2,063Â
21Â Â http://www.kclibrary.org/localhistory/search.cfmÂ Â 2,018Â
22Â Â http://search.msn.com/results.aspxÂ Â 1,791Â
23Â Â http://p218.ezboard.com/fjambandsfrm2.showmessageÂ Â 1,777Â
24Â Â http://www.kclibrary.org/localhistory/collections.cfmÂ Â 1,712Â
25Â Â http://www.kcskyscrapers.com/kcforum/viewtopic.phpÂ Â 1,641
Interesting – there’s a number of things you can glean from these stats:
- A LOT of customers know our URL, and either type it in to their browser, or have it bookmarked in their personal bookmarks. That’s very cool! It also shows that our short URL (kclibrary.org) is easy to remember, and has some “brand recognition.” We need to keep that up!
- I suppose it also means that a lot of people are hitting our site from inside the library on one of our public PCs – where our website is set as the default homepage.
- Search engines are our friends! Google, Yahoo, MSN, AOL, and Ask Jeeves have all visited us pretty heavily – those search engines brought in around 30,000 visitors. So obviously, customers are finding us using search engines (more on that in a future post).
- Our “other URLs” are still helpful. We used to be kcpl.lib.mo.us, then we changed to kcpl.org for a short while, and now we are www.kclibrary.org (but also use the shorter “kclibrary.org”). Each of those other URLs has sent more traffic our way – approximately 60,000 visitors. So it’s a good idea to keep those URLs up-to-date on our name server (and continue paying for the kcpl.org domain name). Even though we’d consider those URLs to be incorrect and not really matching our brand recognition, they still bring in a sizeable chunk of web visitors.
So it’s important for us to remember to keep adding unique, original content to our pages – customers are finding it in a variety of ways!
That’s all for now.