Website Statistics – Top Search Keyword and Phrases

For the last part of this series, I’ll focus on Search Engine Words and Phrases. Yes, many different search engines direct customers to our website – and our web stats software keeps track of which search engines hit us, and more importantly, what words and phrases are used to find our pages.

Here’s what happened in October (looking at phrases):

  • Obviously, different forms of “Kansas City Public Library” appear (as kansas city public library, kansas city library, kc public library, kc library, etc.).
  • Also, we get a lot of content-driven types of phrases, like:
  • 3 map of missouri
  • 7 maps of missouri
  • 8 kansas city map
  • 9 missouri maps
  • 13 pumpkin painting
  • 14 Harry potter info
  • 15 public library
  • 16 sheffield steel
  • 17 map of missouri counties
  • 21 russell stover
  • 22 kchasjobs
  • 23 scary face painting
  • 26 harry truman
  • 27
  • 28 library
  • 33 kansas city photos
  • 34 Kansas City, MO
  • 35 kansas city maps
  • 36 Downtown Arena Design Team
  • 37 Walter Disney
  • 38 Jim Bridger
  • 40
  • 41 how to make a purse
  • 42 Sheffield steel industry
  • 43 Kansas City Missouri
  • 44 kansas city
  • 46 railroad maps
  • 47 kansas city mo
  • 48 Flu Shots Kansas City
  • 50 oregon trail map

This is great stuff! People want maps, craft information, local history info, jobs, info on downtown, flue shots, and info on our city. And to find that info, they are being directed to our library website.

So – here’s the part involving work – we probably need to provide pointers to some of this, at least the things that appear more frequently. For example, Jim Bridger appears often in this list (for June 1 through October 31, he’s number 17). We have a local history collection of photos and documents about him and his family, most of which is online. But we could also write an article that describes him, his family, and the information we have about him – in the local history collection, but also in our books, videos, and articles that can be found in our library. And in other web links, too.

This would do a number of things:

  1. It would help establish our customized content on Mr. Bridger or other top search phrases as “an authority” that would continue driving more customers to our site
  2. It would help provide information that customers are wanting from us in a more condensed way (by providing a “this is what we have” type of page)

And that’s gotta be good for our website and our library, right?