One point the Bailey-Hainer article Aaron mentions should be highlighted: marketing, marketing, marketing! I have seen libraries with dismal usage statistics… but they also claim to have not really marketed the service (even on a bookmark), have part-time hours for the service, etc. If you don’t tell anyone about it, no one will come. Period.
One other point. Aaron states â€œWe need to be connecting to our patrons online.â€ And I agree completely… but I’m going to remove one word from his statement. It should read: â€œWe need to be connecting to our patrons.â€ No matter where those patrons are – cell phone, SMS, IM, email, web-based chat, snail mail, live-in-person, at home, at school, at their job (outreach services), etc.