Enterprise Blogging article in InfoWorld
Posted on March 31, 2005
Filed Under Blogging |
The current edition of InfoWorld has an article about enterprise blogging, or blogging within or for a company. The article has some great quotes and ideas:
Definitions:
- “Blogs and wikis play opposite roles… blogs are based on an individual voice; a blog is sort of a personal broadcasting system. Wikis, because they give people the chance to edit each other’s words, are designed to blend many voices.”
- “Reading a blog is like listening to a diva sing, reading a wiki is like listening to a symphony.”
- “A blog is like a presentation. It’s a one-to-many form of communication: a single person speaking to an audience who can comment on, but not change, the content.”
- On wikis: “Think of it as a huge whiteboard, one where everyone has a marker and is welcome to scribble.”
Also discussed is what a blog meant for the public does for a company: it gives the company direct interaction with readers. Is that cool, or what? Switch that wording around just a tad, and you get this: A blog meant for library customers gives the library direct interaction with readers. How’s that for reaching out?
Moving on - the corporate blogger needs to walk a fine line between sharing the good stuff while not sharing too much (i.e., company secrets). Here’s an interesting quote: “I believe that companies will soon start assigning specific people with good communication skills to public blogs intended for specific audiences.” That makes sense in a library setting, too. You want someone who falls between sounding like a press release and sounding incoherant. Someone who sounds like a real, yet intelligent, person.
On using internal, company-only blogs. These are meant to share company information and projects among employees. Listen to this: “we’ve seen people using blogs to diary their daily experiences using a new technology or building a new kind of system, monitored by others as a sort of real-time virtual apprenticeship, which lets them observe events as they unfold and see the issues that arise and how they are addressed.”
Also mentioned in a few sidebars: JotSpot, Movable Type, TWiki, and SocialText. Very good article - check it out!
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