Still dabbling in Experience Planning… this is from page 4 of The Experience Economy, by B. Joseph Pine II and James H. Gilmore. It’s an awesome read, by the way.
Here’s a cool quote: “companies stage an experience whenever they engage customers, connecting with them in a personal, memorable way.”
Examples: Planet Hollywood, Hard Rock Cafe – at these restaurants, the food functions more as a prop for the event, rather than being the event. The food is only one of the reasons you visit – but not the only reason.
The idea? Merging food and … entertainment, comedy, art, architecture, nature (Rainforest Cafe), etc. The food is a prop that helps set the stage for other sensations to connect with customers.
Libraries could do a similar thing, to varying degrees. We could have “themes” and focus displays, bookshelves, website, etc on that theme (do I hear summer reading progrograms here?). A theme could focus more on the physical building’s architecture, and the website could mimic that (that Home Depot thing again).
Just some thoughts…
Related Posts
Comments on this entry are closed.