Continue the Experience with a Matching Website
Page 139 of the book Priceless: Turning Ordinary Products into Extraordinary Experiences used the store Home Depot as an example. Home Depot does something quite cool - their physical store and their website match. Have you ever noticed this? I hadn’t until I read about it, but it’s true! The physical store has wide aisles, [...]
Build-A-Bear and Continuing the Experience
Page 74 of the book Priceless: Turning Ordinary Products into Extraordinary Experiences: - Build-A-Bear (my kids love this place!):
…”checking out isn’t usually an experience people look forward to.” But at Build-A-Bear, you’re not just paying for a product… you’re continuing an experience.”
Checkout is where you receive the new toy’s birth certificate, and the bear condo [...]
Library Catalog Experiences
Page 57 of the book Priceless: Turning Ordinary Products into Extraordinary Experiences: - a customer went to a store to buy a can opener, but it was on a shelf 12 feet high, so she picked another product. Bad product placement, and bad experience!
What do you think - do libraries do this? With high shelving, [...]
Providing an Experience rather than a Product
Pg 50 of the book Priceless: Turning Ordinary Products into Extraordinary Experiences: - a discussion on Apple and iMacs. When the iMac was marketed, Apple targeted young people who wanted to be online, but were afraid of technology. Apple’s ads clearly demonstrated how easy it was to get online using, of all things, an iMac.
What [...]
The Shifted Librarian: Finding Stephen: He’s at MLS!
I was reading through Jenny’s post of the highlights of Stephen Abram’s presentation, and saw this:
“losing “viewing their eyes” in the virtual world (can’t see facial expressions)
— have to figure out how to deliver experience/interaction online
— where community is the goal”
I find this extremely cool, since I’ve been interested in online experience planning… more later.
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