Realm #1: Entertainment, or “Just want to feel”

the experience realms

We’re all familiar with entertainment – it’s something we all do for amusement. Entertainment involves passive participation, and absorption rather than immersion. We don’t usually influence the performance (other than with claps), and we tend to absorb it internally. Examples would be attending a concert or going to a movie.

Examples of entertainment in the library would be things like holding an event for or about an author, hiring an entertainer, or having a battle of the bands. It could also be reading…. a big one for libraries! For others, it could be people watching at the library.

This realm can happen on the web, too. It can take many forms, like a fun ad highlighting an upcoming event, a whimsical writing style, or a funny survey. Kid’s pages can include games. Teens can find fun facts about favorite movie characters. The idea is to take the information you want to present, and go “one further” with it. Add some neat pictures of an author to go along with a description of an upcoming event. Add links to the author’s books in the library catalog. Add links to his/her website. Etc.

The Experience Realms

I have a few more thoughts about experience planning, gleaned from the book The Experience Economy, by B. Joseph Pine II and James H. Gilmore.

There’s a great illustration in this book (I’ve seen it other places too) that depicts the different parts of an “Experience.” Pine and Gilmore call the concept connected to the illustration “The Experience Realms.” I’m going to explain this concept, because I think it can work in libraries and on library websites. But first, here’s the illustration:

the experience realms
So let’s talk about this concept – what’s it all about? For starters, The Experience Realms focuses on two very important sets of properties, one horizontal and one vertical. The horizontal set shows the level of guest participation. One side represents passive participants, where customers don’t directly affect or influence the performance (like watching a symphony). The other side represents active participation, where customers personally affect the event or performance. Skiers, who create their own exhilarating experience while participating in it, is a good example of active participation.

The vertical properties help define the kind of connection, or the environmental relationship, that unites the customer with the event. One side focuses on Absorption. Absorption occupies attention by bringing the experience into the mind. The experience literally “goes into” the customer, like when watching TV – it’s absorbed inside a person.

The other side of the vertical line is Immersion, where you become physically or virtually a part of the actual experience. Instead of the experience going into the guest, with immersion, the guest “goes into” the experience. Think paint ball or Runescape here.

The exciting part of this concept is the stuff between each of these dimensions. This is where the four realms of experience come into play – that of entertainment, education, escapism, and estheticism.

Which I’ll start discussing in the next post – stay tuned!

Corporate Blogging Guidelines

I found these via the Working Smart blog. It’s a nicely done set of blogging guidelines for the blogger’s company (Thomas Nelson Publishers). The Guidelines walk an employee through the blogging process from start to finish – very cool.

You should definitely go read them if interested, but here are the high points:

  1. Start with a blogging service (like blogger, livejournal, etc).
  2. Write as yourself (ie., use your real name, don’t be anonymous, etc).
  3. Own your content (make sure readers know this is your personal blog, and not the companies blog).
  4. Write Relevant. Write Often.
  5. Advertise – if you wish.
  6. Be nice.
  7. Keep secrets (no sensitive, confidential, proprietary, etc info).
  8. Respect copyrights.
  9. Obey the law.
  10. Remember the Handbook (the company policy handbook).

Now – I’ll bet someone can adapt this simple but useful format for a library!

eBay Day at the Post Office

Take a look at this – just received this postcard in the mail. The Postal Service is hosting free events about selling (and shipping) stuff using eBay. How cool is that?

Their website says “eBay Day is a FREE event where you’ll learn how to make eBay and the U.S. Postal Service work harder for you.” They plan to answer questions on eBay and shipping; provide one-on-one help in listing items on eBay and on printing shipping labels; consulting with “experts;” and discovering “power selling” strategies.

Hmm… doesn’t that sound like something, say, a library could be teaching it’s customers? But we could go one (or two) further with the classes. For example – the Post Office partnered with eBay – so obviously, they’re going to talk about the wonders of shipping items using their service, and the amazing selling powers of eBay.

But if libraries taught those classes – we could also discuss selling stuff on Amazon, Yahoo!, craigslist, AND eBay. And talk about UPS, FedEx, etc. Plus point attendees to books, videos, articles, etc IN OUR LIBRARY on how to sell using eBay.

Hmm…

One Year Blogging Anniversary

I’m celebrating the (approximate) one year anniversary of my blog. Woo hoo, party party! So bear with me a sec as I reflect upon my year of being online, and think a little about the next year.

Last August, I started to blog about library technology types of things semi-regularly. One year later, I’m still blogging, I’m still having fun, I’m meeting new people, and… well… just take a peek at some of what’s gone on with my blog-ish stuff in the last year:

Blog: I started blogging with Blogger in 2003, but really truly started this blog in August of 2004. Some stats:

Furl: Around the same time, I started using Furl for bookmarking. I now have:

  • Number of links: 334
  • Number of Topics (Furl’s name for tagging / folksonomies): 78
  • Most viewed links: Yahoo! Webmessenger (116), followed by Men’s Business Attire (77)

Flickr – I also use Flickr for my blog (whenever you see an image in a post of mine, it’s most likely coming from my Flickr account).

  • Number of images: 118 photos
  • Most viewed images: http://www.flickr.com/photos/davidking/13591400/ – It’s a slightly funny Google Maps image (166 views)
  • Number of images marked as Favorites: 6 images marked as favorites…
  • Number of tags: 160

Future plans for this blog: Once I get around to it, I’m going to purchase a domain name, get a web hoster, etc – so I can have my own “place.” Still finalizing domain names in my head… I’ll probably go with some version of my name – much easier than creating some wonderful “blankety blank Librarian” type of name (although “blankety blank librarian” would be kinda funny… ). Plus, there’s that whole self promotion thing… (which, of course, highly rules out the name “blankety blank librarian” … bummer :-)

So, all you fine readers who have actually dropped my RSS feed into your aggregator – stay tuned! When/If I actually do this, I’ll send plenty of warning, along with the new domain/feed URL.

And that’s all for now – it’s been a fun year, and I’m looking forward to even greater fun this year!