Another thought, probably originating from listening to Abram:
Our next big set of customers are kids and teens right now. I could even stretch that out a bit to include 20-somethings. Are we really marketing to them?
Right now, most public library websites have a page or so devoted to kids, and the same for teens. Then we toss in the 20-something with his dad, his older brother, and his grandma – all run-of-the-mill adults.
Look at 10 library websites, then tell me… are they marketed to young adults, kids, or teens? No (well ok – don’t look at aadl.org – anything else is up for grabs, though).
And yet – we all talk about getting more teens into the library. And we should be talking about keeping them when they become parents in the next ten years.
So – maybe our websites (for starters) should be a bit more hip? Interactive? Fun? Attractive? etc….