Think about that for a sec – how many of your users have a Yahoo! email account? And how many of them use web-based email services? And how many of those users might now be willing to learn about the whole RSS/Blog thing… since they already have a reader, and it most likely will make more sense to them (at least those using Yahoo! mail)?
Better yet – how many libraries teach classes on opening an email account with hotmail, yahoo mail, etc? It’s a short leap to focusing primarily on Yahoo! Mail, adding a small section on the RSS component, and “helping” class attendees subscribe to their first RSS feed (namely, your library’s feed). Suddenly, those users are learning about RSS from the library, experiencing what RSS does… while at the same time seeing all your cool programs, news, events, materials, etc (depending on what you stuff into the feed).
What do you think?