Music 2.0 and DRM

Interesting post on the Social Software blog: Yahoo music exec says maybe DRM should be ditched.

I’m all agreed that DRM doesn’t work in libraries – if it disappeared, then iPods would work with services like Overdrive and netLibrary. But look at some of the thoughts the author has about how to assign value (if the thing being purchased isn’t the music itself):

  • Linking music downloads to concert promotion/tickets
  • Liner notes
  • other branded multi-media beyond the music file itself
  • superior quality to files found in the wild

Some of these ideas are leaving traditional types (that’d be libraries and record stores) in the dust. Example – Linking music downloads to tickets – where does that leave the library’s music collection, or future music purchases? Also – other branded multi-media… hmm… at least with this added value item, patrons could still come to the library to access the value-added thing via the web.

Most likely there would still be a way to purchase music that would make sense for libraries (ie., subscription-based services). Still…

Also – the article mentions that there was recently a conference called “Music 2.0” – wow. Again, it’s not just libraries and Library 2.0 – many different industries are dealing with the same notions.

Library 2.0, Web 2.0, Music 2.0