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From the monthly archives:

April 2006

Pointers for Successful Webcasting

by davidleeking on April 30, 2006

As of now, I have given two online webcasts, where I spoke into a phone or a microphone plugged into a PC, and clicked through a web version of a Powerpoint presentation. I’ve also listened to quite a few webcasts, either live or after-the-fact via podcasting.

Here are some pointers to think about when preparing for a live webcast:

I. Before the Webcast

Test EVERYTHING beforehand, preferably a day or two in advance, so you have time to make changes if needed. Here are some ideas of things you should check out:

  • webcast software – there are many different types in use, and all have different features. Make sure to test the system being used beforehand, so you know how everything works.
  • Your Powerpoint – if you plan to use a Powerpoint presentation, make sure to test it out within the webcast application. And remember – since there can be a lag between the time you click to the next screen and when the screen actually changes, you might want to cut back on the fancy animations and transitions – simple and functional is best.

Check, check, one two … test the microphone. You’ll either be speaking into a telephone or a microphone:

Telephone tips:

  • If your phone has an earbud/mic input, use it – that way, your hands are freed up, you don’t fade in and out or make extra distracting noise when you move the phone around, and you’re less likely to accidentally hang up in the middle of your most important point by pressing a button with your cheek.
  • Do you have access to a conference phone? If so, then use it for the same reasons as above.
  • No cell phones! The sound quality isn’t as clear as a “normal” phone.

Microphone tips:

  • Test the microphone beforehand to make sure it works. A good way to do that is to download Audacity (a free, open source sound editor), and record your voice through the microphone you plan to use, then listen back.
  • If possible, get your hands on a better microphone. I’m not asking you to spend $5000 on a studio-quality microphone, but … if you plan to do more than a couple of webcasts or plan to create podcasts, you might benefit from a better mic – try one of the newer USB-equipped large diaphram condenser microphones on the market right now (check them out at musiciansfriend.com). Or, get one step geekier, and purchase a basic podcasting system, coplete with mic and soundboard.
  • Make sure you’re not too close to the mic (icky distortion sound isn’t good) or too far away from the mic (echo and that “I’ve fallen into a well” sound aren’t good, either)..
  • Don’t move your head around! You don’t want your voice to fade in and out, do you?

II. During the Webcast: just a few pointers…

  • if you blog, send out your Powerpoint or handout BEFORE the presentation – like 10 minutes before. This gives attendees the option to print it out and take notes, if desired. It’s a nice touch.
  • Stay focused – it’s harder to stay focused and not ramble when you feel like you’re speaking to yourself. Force yourself to stay on topic.
  • Make sure you’re in a place with no distractions or interruptions – no pets, kids, or co-workers pounding on your door!
  • Speaking pickiness: watch those “ummms” and “aaahhhhhs” – they are magnified when people are listening to your voice alone. Practice this – when you feel the urge to say “um” – instead, just be quiet. It sounds so much better.
  • Interaction – most webcast applications incorporate some type of text chat. Make sure to use that to your advantage! Do you want to take a show of hands? Then do so – ask attendees to type 1 for no, 2 for yes, etc. It’s a good way to take a quick, informal poll.

III. After the webcast

  • Question time – remember that there are voice questions and typed chat questions – address both.
  • Provide your email, blog URL, etc for follow-up or more information.

Now – go out there and digitally WOW us!

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Video Blogs make CNN

by davidleeking on April 27, 2006

I talk about videoblogging once in awhile… thankfully, I’m not the only one! Check out this CNN article: Video blogs, ready for prime time.

It primarily focuses on Rocketboom’s recent ads, how video blogs are growing, and how iTunes and iPods have given video blogs a potential audience of 40 million viewers!

So anyway – read it and start thinking how video content might supplement other types of content on your website.

,

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SXSW in 2007?

by davidleeking on April 26, 2006

Yes, THAT SXSW – the one in Austin with cool music. Did you know the annual conference also focuses on interactive technology? I didn’t until a few months ago.

If you want to learn more about building web 2.0 dealies for your websites – I’d suggest attending the conference next year. Take a peek at their speaker list for 2006 – pretty impressive!

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BBC is Heading Towards Web 2.0!

by davidleeking on April 26, 2006

From the Church of the Customer blog: “For information providers, it’s better to charge for access to the community you develop around your data, not the information itself.”

“That’s the approach the BBC is taking by announcing it will reformulate its web-based publishing model to embrace user-created content and reader communities. The news evangelists are getting an upgrade.”

The article goes on to say this: “Based on rampant evidence that an open model of content creation — in which content spurs content creation — can be strong generator of reach and influence, the BBC is smart to democratize its own online network of content.”

This is amazing, and hopefully it works – then (maybe) the US media will follow. Here’s more, from the Guardian: ” [at the BBC presentation on this change, the presenter] outlined a three-pronged approach to refocus all future BBC digital
output and services around three concepts – “share”, “find” and “play”. “

“He said the philosophy of “share” would be at the heart of what he dubbed bbc.co.uk 2.0. [emphasis mine, of course]“

I’ll leave you with one more juicy tidbit (go read both articles!): “The BBC is also running a competition to revamp the bbc.co.uk 2.0
website, asking the public to redesign the homepage to “exploit the
fuctionality and usability of services such as Flickr, YouTube,
Technorati and Wikipedia”. “

wow.

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In the last week or so, I’ve seen three pretty cool things:

  1. John Blyberg’s post about how to overcome the tech deficit
  2. Glenn Peterson’s new project, EngagedPatrons
  3. Sean Robinson’s project, the PayITForward web wiki

Blyberg always has good stuff to say – you should go read his post, and let it soak in. There are plenty of good ideas to be had there. And to me, the best thing he says is this:

“Look at where your patrons are spending their time, get a sense of what they want and need. It may be that your community is happy with what you’re doing, or it may be underwhelmed by what you’re not. As always, identifying what they want should drive spending, it shouldn’t be the other way around, where patrons are forced to use what we’ve spent money on.”

Glenn Peterson, web dude at Hennepin County Library, has started EngagedPatrons.org as a way to “provide website services connecting public libraries and their patrons.” Right now, EngagedPatrons is offering a variety of hosted services to libraries, including: Library events, library blogs, contact your library forms, RSS feeds, and custom web-enabled databases. Use the site’s handy contact us form for more info.

More from Glenn (via an email Glenn sent me – yes, Blyberg, you scooped me! Dang, I’m slow… :-)

“I’m offering to host website services for public libraries at my site and to assist libraries in customizing the services (via options I’ve built into each application) for their needs. Libraries will input data, about their upcoming events for example, using web forms I’ve built and the data will be stored in a database on my server. I’ll also assist libraries in storing the HTML for their site’s navigation in the database and integrate my code with the look and feel of the library’s own website. Libraries will link from their site to mine for the services they have chosen.The patron won’t know they are on my site – the pages I host will appear to be hosted at the library…”

Now on to Sean Robinson’s PayITForward project. From the wiki:

“This idea surfaced at the Ann Arbor Library Camp. Pay “IT” Forward.
There are lots of Public IT library professionals struggling to
implement technology. Sometimes the IT department at a library is made
up of one person. We have limited budgets and limited time. The
question was asked “What would happen if we shared our expertise with
each other?” This idea then grew to “What could I do?” “

I believe (Sean or someone else, correct me if I’m wrong) the idea is for library IT professionals to share their knowledge about whatever on the wiki. This way, library techies can start building a sense of larger community – and of course, get those techie projects done!

So – lots of extremely cool stuff related to library websites and library technology this week. Keep it up!

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Approach to Creating Experiences

by davidleeking on April 24, 2006

Approach to Creating ExperiencesI just found this neat “Approach to Creating Experiences” chart (found via Logic + Emotion).

I’m becoming an “experience geek,” so I think it’s pretty cool… it’s broken down into 5 sequential steps:

  1. Uncover customer, brand and business insights – start with the customer, use different types of scenarios to bring out customer needs, wants, and expectations, etc.
  2. Define the Experience Strategy – One page “Experience Brief,” sorta like an executive summary. It “captures the challenges” and provides a high-level strategy.
  3. Ideate – immerse interdisciplinary teams – this part sounds fun. The author suggests the project team go experience whatever it is you’re planning to build, then come back and discuss it, and then present concepts for the experience based on the team’s own experience
  4. Build the concept – Make a mock-up or prototype of the thing…
  5. Design the experience – wow – this far, and we’ve finally reached the point of building the thing. This is where visual design, interface design, and content, among other things, starts to take place.

Notice anything fishy here? Unfortunately for us, librarires usually start with #5 – they get a project and start to build it (talking web deisgn here). Wouldn’t it be better to:

  1. do some watered down thinking about the user, the experience desired, and other outcomes
  2. then figure out on a broad level what is required to meet those outcomes
  3. and THEN to start interface/website/etc creation?

I think if we started thinking this way, we’d build amazingly useful tools for our customers!

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Article on Personal and Participatory Media

by davidleeking on April 24, 2006

From The Economist – “Among the Audience” – this article focuses on how the era of mass media is giving way to an era of personal and participatory media. Here are some juicy tidbits:

1. A comparison to Gutenberg’s movable type and the Trott’s Movable Type blogging application – the article claims they make dandy bookends for the era of mass media (cool thought).

2. 57% of teenagers create content for the internet

3. Perople no longer passively consume media, but now actively participate in them, which usually means creating content

4. Doesn’t mean “people write their own newspaper” – it can be as simple as rating a local restaurant or a movie they watched

5. Money isn’t the reason to create content – instead, there are two ends to the spectrum – one end is “people creating stuff to build their own reputations” (hmm – fits in pretty well with the recent discussion about self-promotion), and the other end are “one-man superbrands” (the article lists Steven Speilberg as an example – I’d list real bloggers, like Jeremy Zawodny (sp?) )

6. “one-to-many “lectures” (ie, from media companies to their audiences) are transformed into “conversations” among “the people formerly known as the audience”. This changes the tone of public discussions”

7. “What is new is that young people today, and most people in future, will be happy to decide for themselves what is credible or worthwhile and what is not. They will have plenty of help. Sometimes they will rely on human editors of their choosing; at other times they will rely on collective intelligence in the form of new filtering and collaboration technologies that are now being developed” (as opposed to large media giants “pushing” selected media at us.

After this article, there are other articles about specific things, like blogging… possibly more later!

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My handout for the OPAL program

by davidleeking on April 21, 2006

http://www.davidleeking.com/pdf/experienceplanning.pdf

Oops! I posted the wrong PDF. The correct PDF for Friday’s presentation is here: http://www.davidleeking.com/pdf/Techies.pdf

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OPAL Presentation today

by davidleeking on April 21, 2006

I’m getting ready for my OPAL presentation in about an hour (making sure the laptop is working, is plugged in, the mic is on, etc).

And I thought I should mention – my presentation is being “simulcast!” Yes, you can hear my voice at OPAL… and you can also listen in by logging in to Second Life! How completely cool is that?

Sorta funny, too – I’m doing a webcast – so that’s a “digital presentation.” But then, in Second Life, it’s a digital presentation in a digital world… wow.

So – if you want to listen in via Second Life, go to Juanita (217,241). And go visit the Second Life Library 2.0 blog for details on logging into VOIP to listen to the presentation.

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I’m getting ready for my webcast with OPAL this Friday… it’s part of their Continuing Education Seminar Series, held the 3rd Friday of the month at 10am – check out the full listing of seminars.

Anyway… here’s a list of links to some great articles on different aspects of techies and non-techies getting along:

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