Approach to Creating Experiences

Approach to Creating ExperiencesI just found this neat “Approach to Creating Experiences” chart (found via Logic + Emotion).

I’m becoming an “experience geek,” so I think it’s pretty cool… it’s broken down into 5 sequential steps:

  1. Uncover customer, brand and business insights – start with the customer, use different types of scenarios to bring out customer needs, wants, and expectations, etc.
  2. Define the Experience Strategy – One page “Experience Brief,” sorta like an executive summary. It “captures the challenges” and provides a high-level strategy.
  3. Ideate – immerse interdisciplinary teams – this part sounds fun. The author suggests the project team go experience whatever it is you’re planning to build, then come back and discuss it, and then present concepts for the experience based on the team’s own experience
  4. Build the concept – Make a mock-up or prototype of the thing…
  5. Design the experience – wow – this far, and we’ve finally reached the point of building the thing. This is where visual design, interface design, and content, among other things, starts to take place.

Notice anything fishy here? Unfortunately for us, librarires usually start with #5 – they get a project and start to build it (talking web deisgn here). Wouldn’t it be better to:

  1. do some watered down thinking about the user, the experience desired, and other outcomes
  2. then figure out on a broad level what is required to meet those outcomes
  3. and THEN to start interface/website/etc creation?

I think if we started thinking this way, we’d build amazingly useful tools for our customers!

Article on Personal and Participatory Media

From The Economist – “Among the Audience” – this article focuses on how the era of mass media is giving way to an era of personal and participatory media. Here are some juicy tidbits:

1. A comparison to Gutenberg’s movable type and the Trott’s Movable Type blogging application – the article claims they make dandy bookends for the era of mass media (cool thought).

2. 57% of teenagers create content for the internet

3. Perople no longer passively consume media, but now actively participate in them, which usually means creating content

4. Doesn’t mean “people write their own newspaper” – it can be as simple as rating a local restaurant or a movie they watched

5. Money isn’t the reason to create content – instead, there are two ends to the spectrum – one end is “people creating stuff to build their own reputations” (hmm – fits in pretty well with the recent discussion about self-promotion), and the other end are “one-man superbrands” (the article lists Steven Speilberg as an example – I’d list real bloggers, like Jeremy Zawodny (sp?) )

6. “one-to-many “lectures” (ie, from media companies to their audiences) are transformed into “conversations” among “the people formerly known as the audience”. This changes the tone of public discussions”

7. “What is new is that young people today, and most people in future, will be happy to decide for themselves what is credible or worthwhile and what is not. They will have plenty of help. Sometimes they will rely on human editors of their choosing; at other times they will rely on collective intelligence in the form of new filtering and collaboration technologies that are now being developed” (as opposed to large media giants “pushing” selected media at us.

After this article, there are other articles about specific things, like blogging… possibly more later!

OPAL Presentation today

I’m getting ready for my OPAL presentation in about an hour (making sure the laptop is working, is plugged in, the mic is on, etc).

And I thought I should mention – my presentation is being “simulcast!” Yes, you can hear my voice at OPAL… and you can also listen in by logging in to Second Life! How completely cool is that?

Sorta funny, too – I’m doing a webcast – so that’s a “digital presentation.” But then, in Second Life, it’s a digital presentation in a digital world… wow.

So – if you want to listen in via Second Life, go to Juanita (217,241). And go visit the Second Life Library 2.0 blog for details on logging into VOIP to listen to the presentation.

Articles on Techies and Non-Techies getting along with each other

I’m getting ready for my webcast with OPAL this Friday… it’s part of their Continuing Education Seminar Series, held the 3rd Friday of the month at 10am – check out the full listing of seminars.

Anyway… here’s a list of links to some great articles on different aspects of techies and non-techies getting along: