Check out this Business Week article on overhauling McDonalds… Here’s a quote from part of the slide show connected to the article:
“McDonald’s has played with the café format for years. After its McCafés
took off in Australia, it tried the concept in the U.S. without much
success. Now it will integrate the look in restaurants in an area
called the “linger” zone. Targeted at young adults who like to
socialize, it will be equipped with Wi-Fi capability and will feature
lounge seating with armchairs and sofas. Clearly a nod to the
successful café environment made popular by Starbucks.”
They are targeting teens with a “linger” area where they can hang out, equipped with WiFi, comfy chairs, and easy access to food.
This model obviously works, or McDonalds wouldn’t try it – how are YOU attracting teens to your library?
If you’re interested in web 2.0 sites (or just like to spend LOTS of time goofing off), check out this website: www.categoriz.com
It’s a HUGE list of categorized web 2.0 sites!
web 2.0 library 2.0
I’m teaching another one of my 4-hour Introduction to Web 2.0 classes tomorrow, and I’m changing it up a bit.
Defining the conept of Web 2.0 to primarily non-techie librarians is HARD! So this time, I’m going into a bit more detail. This time, I have the class broken down this way:
1. Brief intro to web 2.0 through a couple of definitions and a little discussion
2. A new “Glue of Web 2.0″ section, where I list commonalities of many web 2.0 products, like:
- RSS feeds
- ability to tag
- ability to comment
- user supplied content
- web as platform
… and I will give examples for each of those sections.
3. Then I’ll jump into specifics, and cover blogs, feed readers, flickr, bookmark managers, etc.
Go here and read…
OCLC and RLG will combine (officially) on July 1, 2006. RLG will become “a new division of OCLC Programs and Research.” Wow.