Check out this Business Week article on overhauling McDonalds… Here’s a quote from part of the slide show connected to the article:
“McDonald’s has played with the cafÃ© format for years. After its McCafÃ©s
took off in Australia, it tried the concept in the U.S. without much
success. Now it will integrate the look in restaurants in an area
called the “linger” zone. Targeted at young adults who like to
socialize, it will be equipped with Wi-Fi capability and will feature
lounge seating with armchairs and sofas. Clearly a nod to the
successful cafÃ© environment made popular by Starbucks.”
They are targeting teens with a “linger” area where they can hang out, equipped with WiFi, comfy chairs, and easy access to food.
This model obviously works, or McDonalds wouldn’t try it – how are YOU attracting teens to your library?