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David Lee King

Libraries partnering with Netflix



Niagara University Library is using Netflix as a supplement to their DVD collection. here’s a blurb from their site: “we are only allowed to have a maximum of 3 Netflix DVDs out at one time.” Is that going to be enough for most libraries? I think not. Still, it’s a good experiment – other libraries are doing much the same with digital music services and audiobook companies.

But I think we can go a few steps further, if we work at it. Remember my post about Real.com about their Rhapsoday service? The rep I spoke with didn’t say “why in the world would we want to partner with a library?” Instead, he said they probably haven’t considered” partnering with libraries.

So why shouldn’t we pursue companies like Netflix about DVD rentals? Rather than each library buying their own DVDs… why not set up some type of corporate partnership program, so Netflix can do what they do well (mail DVDs to people) and we can do what we do well (get content to customers)? This idea is certainly not beyond the realm of possibility – some libraries are working with audible.com, for example.

Just a few more thoughts…

Comments on this entry are closed.

  • http://freerangelibrarian.com/ K.G. Schneider

    Very long tail, versus our current hamster-tail practices of splintering our resources across a bazillion local collections. Would we get away with it?

  • http://freerangelibrarian.com K.G. Schneider

    Very long tail, versus our current hamster-tail practices of splintering our resources across a bazillion local collections. Would we get away with it?

  • davidleeking

    I don’t see this model as being very much different from subscribing to ProQuest. We don’t actually own many of those magazines, but we provide great access to them…

    I think it could work the same way with a Netflix partnership.

  • David Schoen

    Niagara Univeristy has never “partnered” with Netflix and currently does not offer a “Netflix” service.

    Dave Schoen

  • David Schoen

    Niagara Univeristy has never “partnered” with Netflix and currently does not offer a “Netflix” service.

    Dave Schoen

  • http://www.davidleeking.com/ david lee king

    Dave – thanks for the clarification. I actually never said that your library partnered with Netflix. Instead, I said
    your library was “using Netflix as a supplement” and then quoted text you had up on your website at the time about the experiment your library was doing with netflix rentals.

    Then I mentioned my dealing with Real’s Rhapsody service, and how libraries COULD partner with corporate content providers.

    Hope that clears things up. Feel free to add more comments here – how did your experiment go? Why are you clarifying/commenting/emailing bloggers who spoke about your experiment?

    Inquiring minds want to know…

  • http://www.davidleeking.com david lee king

    Dave – thanks for the clarification. I actually never said that your library partnered with Netflix. Instead, I said
    your library was “using Netflix as a supplement” and then quoted text you had up on your website at the time about the experiment your library was doing with netflix rentals.

    Then I mentioned my dealing with Real’s Rhapsody service, and how libraries COULD partner with corporate content providers.

    Hope that clears things up. Feel free to add more comments here – how did your experiment go? Why are you clarifying/commenting/emailing bloggers who spoke about your experiment?

    Inquiring minds want to know…

  • davidleeking

    I don't see this model as being very much different from subscribing to ProQuest. We don't actually own many of those magazines, but we provide great access to them…

    I think it could work the same way with a Netflix partnership.

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