“Sell” content need not be just a transaction-it could be about 'selling' an idea, causing someone to do something, etc. For example, the 'Sell' content on the website of the UK Labour Party is to get people to vote Labour. The “Sell” content on the website of the World WildLife Fund is to get people to join the organisation (or do something about ecology change). The sell content on Amazon is to get people to buy a book (or a DVD, or a fridge, etc)

The “sell” content on my own site is get people to believe in and act on my ideas. I “persuade” them into that by creating a (hopefully) professional appearance (e.g. about me info, photo, privacy details, good secondary content, nice design, etc). I then reassure them they have done the right thing in trusting me by providing content details if they want to complain/compliment me, and newsletter by which they can stay in touch with changes, (a kind-of after sales service) etc.

A more general example is MySpace. It 'persudes' partly through the good testimonials of so many other users. It sells by making is so damn easy to create a new site. It reassures by providing good help and support, and by its efforts to defeat all those nasty guys who use it for fraud and worse.

UIE had an interesting piece about a similar idea (called Inukshuk content)
on their site earlier last year: https://www.uie.com/articles/inukshuk_content/

In short, 61 + million registered users with 21+ million unique visitors.

If those guys offering free music are not “persuading” or “selling”, I don’t know what the rest of the record industry is doing.

“Sell” content need not be just a transaction-it could be about ’selling’ an idea, causing someone to do something, etc. For example, the ‘Sell’ content on the website of the UK Labour Party is to get people to vote Labour. The “Sell” content on the website of the World WildLife Fund is to get people to join the organisation (or do something about ecology change). The sell content on Amazon is to get people to buy a book (or a DVD, or a fridge, etc)

The “sell” content on my own site is get people to believe in and act on my ideas. I “persuade” them into that by creating a (hopefully) professional appearance (e.g. about me info, photo, privacy details, good secondary content, nice design, etc). I then reassure them they have done the right thing in trusting me by providing content details if they want to complain/compliment me, and newsletter by which they can stay in touch with changes, (a kind-of after sales service) etc.

A more general example is MySpace. It ‘persudes’ partly through the good testimonials of so many other users. It sells by making is so damn easy to create a new site. It reassures by providing good help and support, and by its efforts to defeat all those nasty guys who use it for fraud and worse.

UIE had an interesting piece about a similar idea (called Inukshuk content)
on their site earlier last year: https://www.uie.com/articles/inukshuk_content/