Computers in Libraries 2007: Day 1 – Web 2.0 and what it means to libraries

Lee Rainie, Pew Internet & American Life Project

Tom Hogan opened…
2393 people participating in CIL this year (most ever)

Lee said “I adore librarians.”

Showed an Ask a Ninja video on “What is podcasting?”

Starting Point: September 2005, John Battelle and Tim O’Reilly

  • web as platform
  • harnessing collective intelligence
  • data is the next Intel Inside: data on the web is much more important than the processing speed of your PC
  • software above the level of a single device
  • rich user experiences

Showed the web 1.0/web 2.0 comparison chart (ie., Ofoto vs flickr, etc) and the web 2.0 meme map

6 hallmarks of the web 2.0 world that matter to libraries

1. the internet has become the computer

  • most PCs in the US are connected to the internet
  • bandwidth is increasing – almost 50% of internet users in US have broadband
  • wireless connectivity is growing


  • 50% have gone online from a library
  • 89% online teens have access at home

Broadband turns the web into a destination
43% just hang out online

broadband and experience makes people’s daily use intensify

  • broadband makes video a big part of the internet experience
  • 85% of young broadband users (under age 35) have watched online videos
  • 62% have watched YouTube videos
  • 19% have posted videos

Broadband and experience make people’s internet use more social

2. content creation:

  • 55% of online teens have created their own profile on a social network site like myspace or facebook
  • 20% of online adults have such profiles
  • social network profiles re switchboards for social life – most send private messages to a friend, send a bulletin or group message to all friends, post to a friend’s wall, etc
  • Lots of photo posting going on – 51% of young adult internet users upload photos to the internet, 37% of all users
  • 39% of online teens share their own crations online – video, art, stories, etc
  • 33% have created or worked on webpages or blogs for others (13% of online adults do this)
  • 28% of teens have blogs – 33% of college students, 12% of online adults
  • 27% of online teens keep their own personal webpage, 14% of online adults do
  • 26% have remixed content
  • 19% of online young adults have created an avatar that interacts with others online
  • 15% have created and uploaded videos online
  • Younger adults are the ones doing this – under age 35…

3. even more internet users are accessing the content created by others

  • almost half of young internet users read blogs
  • 44% seek info on wikipedia

4. many are sharing what they know and feel online and that is building conversations

  • 33% of young adult online users have rated a person, product, or service online
  • 32% have tagged online content
  • 25% have commented on videos – they also post comments on blogs and photos

5. tens of thousands are comributing in online … ???

  • showed lots of stats on online users participating in P2P networks, participating in open source movement, millions participating in grid computing

6. customizing their online experiences thanks to web 2.0 tools

  • 40% of younger online users customize their news and other info pages
  • a quarter or a third of younger internet users get RSS feeds – even if they don’t really know they’re doing it

5 issues for libraries

  1. navigation – transitioning from linear to non linear in format
  2. context – learning to see connections
  3. Focus – practicing reflection and deep thinking
  4. skepticism – learning to evaluate information
  5. ethical behavior – understanding the rules of cyberspace