Computers in Libraries 2007: Day 2 – Using Social Media for Community Engagement

Andy Carvin, National Public Radio

Dang, it just dawned on me who this guy is – he’s a videoblogger!

Traditional Media production:
until recently, to produce content for a large audience you needed to be a … publisher, broadcaster, billboard owner, etc…

Enter stage left: web 1.0 – most people read the net instead of producing for it, because producers needed: html coding skills, programming skills, graphic design skills, etc

Today: web 2.0 – the new stuff has come out

social software and the democratization of content… flickr, youtube – awesome – he mentioned and videoblogging

common thread: online communities where people are actively encouraged to use and share each other’s original content

content production: all the cool kids are doing it:
48 million americans have posted content online
1 in 12 internet users publish a blog
1 in 4 have shared original content
young people more likely to post content
race, income, education less of a factor
latinos, african americans slightly more likely to post online content than whites
(from Pew Internet & AMerican Life Project)

Most famous example – blogs – talked a little about them – said blogging is “fill-out-a-form publishing” – that’s a great way to describe it

why are media outlets embracing web 2.0?
improving journalistic transparency
creating a public dialogue
tapping into public knowledge and creativity
new collaborative opportunities with affiliates
maybe it’s profitable, too?

Open Piloting – something NPR is doing
inviting the public to help create new broadcast programming
sharing rough drafts of shows before they’re ready for prime time
a focus group, but everyone’s welcome
gave examples of Rough Cuts and Bryant Park

Radio Open Source…
a blog with a radio show…
invites users to submit, debate program ideas
users recommend guests, questions
ask users to participate on-air

bbc have your say (another show)
centralized forum for discussing news
They allow people to rate other’s comments – that’s cool
Then, BBC uses those comments elsewhere on the site – they pepper their official stories with the highly rated user comments

CNN iPreport
partnered with
citizen journalism – asks users to submit photos, video for specific stories
very best clips included on air
other highlights archived in an online gallery
published early video from VT shooting – via a cell phone video

hmm… can public libraries do this? Ask customers to take photos and video of local newsish events, and publish them somewhere on the library’s website? And then pepper that with books and videos that customers can check out… that’s related to the customer stories? That’d be pretty neat.

USA Today
embedded social networking across site
not balkanized to a special section
users can comment on any story
comments featured on homepage, elsewhere
syndicating blogs from around the internet

OhmyNews – Korean online news service
publishes in korean, english, and japanese
dedicates 20% of its space to citizen journalists
invites public to submit content as volunteers
ones that submit consistently get paid

Global Voices – example of alternative to mainstream media that the mainstream media is now using

Berkeley journalism students created blog and aggregator for California’s 11th congressional district
pilot project for larger national project

Minnesota E-Debate
candidates submitted text, video, voicemail
public rated responses, posted comments
users uploaded content about it and tagged it
result – dozens of podcasts, 100 videos, hundreds of photos, text comments
could be replicated nationally in 2008
provide a platform for pro and amateur journalists to collaborate on stories together
collaborating with Wired news
developing endowment to pay pro journalists, cover expenses of amateur journalists