Peter Morville – very fun to hear! Good stuff, too.
Lead-off quote: Information that’s hard to find will remain information that’s hardly found.
organize websites so people can find what they’re looking for – that’s how he explains his job to his mom
provide multiple paths to the same information
What does usable mean? His honeycomb… :
useful, desirable, accessible, credible, findable, usable, valuable
You can do a “credibility audit” instead of a full-scale redesign…
desirability – takes us to brand and visual aspects
findable: ask 3 questions
1. can our users find our website
2. can our users find their way around our website
3. can our users find info on our site despite our website
perceived credibility – people trust nice-looking, well-designed sites
users tend to trust the first hits of google – think they’re the experts
Findability = credibility for people
cancer.gov… came up first with cancer – but not first with specific types of cancer
we’re designing the legacy systems of tomorrow
ambient findability: the ability to find anyone or anything from anywhere at anytime
the degree to which a system or environment supports wayfinding, navigation, and retrieval…
a wealth of information creates a poverty of attention… (quote from Herbert Simon)
ambientdevices.com… designs stuff that changes when certain things happen… ex: ambient pen: changes color when user-defined associates voicemail the user… it’s an alternate interface to digital information
mentioned the iPhone… we have the promise of having the real web in our pockets
Cisco Wireless Location Appliance – using rfid, you can find things wirelessly – wheelchair example… you look at a map to find the exact location of a wheelchair instead of hunting them down.
Book: The Transparent Society, by David Brin: will technology force us to choose between privacy and freedom? Sounds cool
rumsfeld quote – very funny – unknown unknowns…
Morville wrote a response to the Everything is Miscellaneous book… check it out
He quoted the book – the old way was a tree, now we are raking leaves… Morville then said that’s a great way to describe it… because leaves rot, turn into soil, and helop grow new trees!
John Battelle: search has become the new interface of commerce.
said don’t focus completely on web 2.0 – most of the work being done today isn’t web 2.0… ?
He likes Endeca – it works the way users work – it provides lots of possible next steps for search
harder to do, but public search engines (clusty, google, flickr) are experimenting with faceted search ideas)
everyzing – takes video and podcasting audio and translates it to text for search
delicious library – tag your stuff?
book: Everyware, by adam greenfield
ala2007, 
petermorville
bigwigshowcase07
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