Comments on: I Don’t Get It, or The Wonders of Mudflap Babe http://www.davidleeking.com/2007/09/20/i-dont-get-it-or-the-wonders-of-mudflap-babe/ David Lee King is the Digital Branch & Services Manager at the Topeka & Shawnee County Public Library, where he plans, implements, and experiments with emerging technology trends. He has spoken in the U.S. and Canada about emerging trends, website usability and management, digital experience planning, and managing techie staff, and has been published in many library-related journals. David writes the Internet Spotlight column in Public Libraries Magazine with Michael Porter. David maintains a blog at http://www.davidleeking.com Fri, 19 Mar 2010 16:04:12 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: marissa melton http://www.davidleeking.com/2007/09/20/i-dont-get-it-or-the-wonders-of-mudflap-babe/comment-page-1/#comment-22731 marissa melton Sun, 27 Sep 2009 19:32:03 +0000 http://www.davidleeking.com/2007/09/20/i-dont-get-it-or-the-wonders-of-mudflap-babe/#comment-22731 I ran across Mudflap Girl With Book on a television show and was so amused by it that I did a web search to find out its origin. I think it's brilliant. And I just happened to run across Lesley Broughton, Wyoming State Librarian, yesterday at the National Book Festival and we had a conversation about it. They kept the Mudflap Girl materials off of their main display table because they are controversial -- but Ms. Broughton shared the story about how this was conceived as a targeted campaign and had worked well. I'm totally behind it. Great creative ideas often strain the boundaries of what some people see as acceptable. Those same ideas can stick in the mind and change opinions. You see how this discussion has been going on since 2007? The idea worked. I ran across Mudflap Girl With Book on a television show and was so amused by it that I did a web search to find out its origin. I think it’s brilliant. And I just happened to run across Lesley Broughton, Wyoming State Librarian, yesterday at the National Book Festival and we had a conversation about it. They kept the Mudflap Girl materials off of their main display table because they are controversial — but Ms. Broughton shared the story about how this was conceived as a targeted campaign and had worked well. I’m totally behind it. Great creative ideas often strain the boundaries of what some people see as acceptable. Those same ideas can stick in the mind and change opinions. You see how this discussion has been going on since 2007? The idea worked.

]]> By: Bob Hatton http://www.davidleeking.com/2007/09/20/i-dont-get-it-or-the-wonders-of-mudflap-babe/comment-page-1/#comment-20978 Bob Hatton Sun, 22 Mar 2009 21:31:16 +0000 http://www.davidleeking.com/2007/09/20/i-dont-get-it-or-the-wonders-of-mudflap-babe/#comment-20978 What a bunch of thin skinned people if you look at the breast line (or lack of) I think it is done in good taste I have been a mechanic all my adult life I remember the calenders in the old days. Now every body is afraid of stepping on the toes of the feminist movement. It looks like a nice shaped woman with the smarts to put her nose in a book and learn more. quit winning and go the gym and work out more if it bothers you so bad. What a bunch of thin skinned people if you look at the breast line (or lack of) I think it is done in good taste I have been a mechanic all my adult life I remember the calenders in the old days. Now every body is afraid of stepping on the toes of the feminist movement. It looks like a nice shaped woman with the smarts to put her nose in a book and learn more. quit winning and go the gym and work out more if it bothers you so bad.

]]> By: Lonnie Anderson http://www.davidleeking.com/2007/09/20/i-dont-get-it-or-the-wonders-of-mudflap-babe/comment-page-1/#comment-19815 Lonnie Anderson Sun, 23 Nov 2008 01:22:33 +0000 http://www.davidleeking.com/2007/09/20/i-dont-get-it-or-the-wonders-of-mudflap-babe/#comment-19815 You guys have been talking about this for a year...damn that is cool. You guys have been talking about this for a year…damn that is cool.

]]> By: Lonnie Anderson http://www.davidleeking.com/2007/09/20/i-dont-get-it-or-the-wonders-of-mudflap-babe/comment-page-1/#comment-19812 Lonnie Anderson Sun, 23 Nov 2008 00:36:18 +0000 http://www.davidleeking.com/2007/09/20/i-dont-get-it-or-the-wonders-of-mudflap-babe/#comment-19812 WOW!!! I just read all these posts! I am the guy who came up with this whole campaign. I born and raised in Kemmerer Wyo believe me this is a tough crowd to reach. But I was able to do it. The campaign worked enrollment up 35%. PS. My aunt actually asked me for a sticker she could give to my cousin to try and get him to go get a library card. The sticker is one small part of the campaign. WOW!!! I just read all these posts! I am the guy who came up with this whole campaign. I born and raised in Kemmerer Wyo believe me this is a tough crowd to reach. But I was able to do it. The campaign worked enrollment up 35%.

PS. My aunt actually asked me for a sticker she could give to my cousin to try and get him to go get a library card. The sticker is one small part of the campaign.

]]> By: davidleeking http://www.davidleeking.com/2007/09/20/i-dont-get-it-or-the-wonders-of-mudflap-babe/comment-page-1/#comment-19591 davidleeking Wed, 22 Oct 2008 21:52:18 +0000 http://www.davidleeking.com/2007/09/20/i-dont-get-it-or-the-wonders-of-mudflap-babe/#comment-19591 Hi, rfd10 - not positive, but I'm pretty sure Wyoming has added that little tidbit after the fact. Judging by what I wrote above (ie., quoting from their website), I think I'd have picked up on that. Just sayin. Hi, rfd10 – not positive, but I’m pretty sure Wyoming has added that little tidbit after the fact. Judging by what I wrote above (ie., quoting from their website), I think I’d have picked up on that.

Just sayin.

]]> By: rfd10 http://www.davidleeking.com/2007/09/20/i-dont-get-it-or-the-wonders-of-mudflap-babe/comment-page-1/#comment-19590 rfd10 Wed, 22 Oct 2008 21:17:17 +0000 http://www.davidleeking.com/2007/09/20/i-dont-get-it-or-the-wonders-of-mudflap-babe/#comment-19590 At this late date in the discussion, I need to point out that no one above mentioned that the campaign was to advertise the ChiltonLibrary 2.0, an automotive repair product from Gale. It is an online resource purchased by the Wyoming State Library for the whole state. Who would use an automotive repair online book more than people who drive and fix trucks and have mud flaps? And I heard it has been used by this demographic! So much of this criticism is totally out of context. At this late date in the discussion, I need to point out that no one above mentioned that the campaign was to advertise the ChiltonLibrary 2.0, an automotive repair product from Gale. It is an online resource purchased by the Wyoming State Library for the whole state. Who would use an automotive repair online book more than people who drive and fix trucks and have mud flaps? And I heard it has been used by this demographic! So much of this criticism is totally out of context.

]]> By: The OPLIN 4cast » Blog Archive » OPLIN 4cast #73 http://www.davidleeking.com/2007/09/20/i-dont-get-it-or-the-wonders-of-mudflap-babe/comment-page-1/#comment-19136 The OPLIN 4cast » Blog Archive » OPLIN 4cast #73 Thu, 07 Aug 2008 18:33:47 +0000 http://www.davidleeking.com/2007/09/20/i-dont-get-it-or-the-wonders-of-mudflap-babe/#comment-19136 [...] I Don’t Get It, or The Wonders of Mudflap Babe (David Lee King) [...] [...] I Don’t Get It, or The Wonders of Mudflap Babe (David Lee King) [...]

]]> By: Biblojo http://www.davidleeking.com/2007/09/20/i-dont-get-it-or-the-wonders-of-mudflap-babe/comment-page-1/#comment-18603 Biblojo Fri, 18 Apr 2008 14:51:50 +0000 http://www.davidleeking.com/2007/09/20/i-dont-get-it-or-the-wonders-of-mudflap-babe/#comment-18603 Hi Dave -- I wondered what the *flap* was all about (LOL) I think that they should alo use the nasty "Calvin Peeing" flap -- or perhaps the bulldog one . . . It is an intresting point Meredith made about reclaiming and adding dimension of reading and thinking to the exaggerated female image shown on the typical mudflap. but I do wonder at its effectiveness; to whom is it supposed to appeal and get in the library? teenaged boys perhaps? Are you insulting your current clients by attempting to reach out to some unkown sector? How can alienating your chief dempgraphic be good? However, if most have a sense fo humour about this and it results in a change in perception of the library as a stuffy boring place and increases the demographic, then I'd say it was okay :-) Jo Hi Dave — I wondered what the *flap* was all about (LOL)
I think that they should alo use the nasty “Calvin Peeing” flap —

or perhaps the bulldog one . . .

It is an intresting point Meredith made about reclaiming and adding dimension of reading and thinking to the exaggerated female image shown on the typical mudflap.
but I do wonder at its effectiveness; to whom is it supposed to appeal and get in the library? teenaged boys perhaps? Are you insulting your current clients by attempting to reach out to some unkown sector? How can alienating your chief dempgraphic be good? However, if most have a sense fo humour about this and it results in a change in perception of the library as a stuffy boring place and increases the demographic, then I’d say it was okay :-)

Jo

]]> By: Darren http://www.davidleeking.com/2007/09/20/i-dont-get-it-or-the-wonders-of-mudflap-babe/comment-page-1/#comment-18599 Darren Fri, 18 Apr 2008 03:39:29 +0000 http://www.davidleeking.com/2007/09/20/i-dont-get-it-or-the-wonders-of-mudflap-babe/#comment-18599 you are all fucking gay. who gives a shit whether or not someone puts a pin up girl on their vehicle or not!? don't you all have anything better to bitch about? wow, i mean, wow... I never have, but if i were to put up a poster of some incredibly hot woman on my wall, or put a fucking mudflap girl on my truck, that doesn't mean i treat women as an object.. and as a matter of fact, i have a lot of women that are really good friends of mine that don't give a rats ass about something as petty as a mudflap girl. sexist my ass. if anything, people like "feminists" and "womens lib" need to grow the fuck up, get their heads out of their asses, and stop making mountains out of ant hills. you are all fucking gay.

who gives a shit whether or not someone puts a pin up girl on their vehicle or not!?

don’t you all have anything better to bitch about?

wow, i mean, wow… I never have, but if i were to put up a poster of some incredibly hot woman on my wall, or put a fucking mudflap girl on my truck, that doesn’t mean i treat women as an object.. and as a matter of fact, i have a lot of women that are really good friends of mine that don’t give a rats ass about something as petty as a mudflap girl.

sexist my ass.

if anything, people like “feminists” and “womens lib” need to grow the fuck up, get their heads out of their asses, and stop making mountains out of ant hills.

]]> By: davidleeking http://www.davidleeking.com/2007/09/20/i-dont-get-it-or-the-wonders-of-mudflap-babe/comment-page-1/#comment-18563 davidleeking Mon, 14 Apr 2008 21:51:32 +0000 http://www.davidleeking.com/2007/09/20/i-dont-get-it-or-the-wonders-of-mudflap-babe/#comment-18563 Riko - I think you completely missed the point of my post, which had absolutely nothing whatsoever to do with "truckers not respecting women." Riko – I think you completely missed the point of my post, which had absolutely nothing whatsoever to do with “truckers not respecting women.”

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