I’ve been working on an upcoming presentation, and I was looking for a way to discuss the concept of web as platform and how that might impact libraries… and came up with this:
Before web 2.0, people came to the library to do stuff at the library – they came in to check out books, read magazines, do research, etc. Even with computer use and the “old web,” they still came to the library and probably thought they were doing stuff at the library. The library was a destination – a place to visit.
But with the advent of web 2.0 and especially with the concept of web as platform, this has changed. Now, people come to the library to access the web… and then [digitally] go somewhere else. They aren’t really using the library’s resources (well, other than the internet line). They possibly think of themselves as going somewhere else – be that Runescape or Facebook, YouTube or various blogs.In this emerging model, the library is no longer a destination
.Instead, the library provides access to a destination
… outside of the library!
Just a little shift to ponder!
Do you guys know about the Education Institute online courses and seminars? They frequently put together a great set of online sessions (and your truly sometimes presents one, too). here’s what they have going on this fall:
Technology Tuesday Series
Check em out!
Pretend for a second that your organization is hiring a new administrator – a library director, assistant/deputy director, or something similar. What 2.0 questions might you ask? Here’s a list of 10 questions from the Logic+Emotion blog to ask a marketing agency executive:
- Do you read blogs. Which ones?
- Do you have a personal blog? What’s it about?
- Do you participate in at least one social network? Which one?
- Have you ever uploaded a video online? What did you use to do it?
- What’s your favorite search engine. Why?
- Have you ever used an online classified service like craigslist?
- Besides making phone calls—how else do you use your mobile phone?
- Have you ever registered a domain name?
- Do you use social bookmarks or tagging?
- Do you use a feed reader of some sort? Which one? Why?
The author goes on to explain: “You are looking for a sense of understanding that only comes with
experiencing something for yourself … It’s not important
to have done everything in this list—but it’s critical to have done
SOME of it.” The goal is to find a basic level of understanding, to find (in this case) a marketing executive that gets new media, new media outlets, and understands how customers digitally interact.
Now – think back to that library administrator. How might he/she answer these questions? Better yet – HOW would you want these questions answered?
Something to think about…