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David Lee King

1000 True Fans – Can We Have 1000 True Patrons?



I just read 1000 True Fans from Kevin Kelly’s blog – great article! I suggest you go read it. And then come back! Because… I’m wondering… can that model work in a library/non-profit/website setting?

Here’s the gist of the idea presented in the article: for artists or creatives to make a living, they don’t really need a blockbuster hit and billions of sales – instead, they need 1000 true fans. Here’s how Kevin describes a True Fan: “A True Fan is defined as someone who will purchase anything and everything you produce. They will drive 200 miles to see you sing. They will buy the super deluxe re-issued hi-res box set of your stuff even though they have the low-res version. They have a Google Alert set for your name. They bookmark the eBay page where your out-of-print editions show up. They come to your openings. They have you sign their copies. They buy the t-shirt, and the mug, and the hat. They can’t wait till you issue your next work. They are true fans.”

And if those fans end up spending around $100 or so per year (buying your stuff), then you will earn a good living. Pretty cool idea – it’s basically the long tail working itself out from the artist’s viewpoint.

When I read the article, I couldn’t help but think – how does this work in a library setting? What if we had 1000 True Fans? What would that look like? Especially with the impending release of my library’s digital branch (March 31!) – what would 1000 true fans of our digital branch look like? 1000 people engaged in our blogs, leaving substantive comments, maybe joining an online book club, watching our YouTube videos… those 1000 true fans would keep us extremely busy!

And yet, that’s be just a small sampling of our user base, wouldn’t it? Sorta like… say… the group of people that visit our physical branch regularly! Our “regulars.” Our regulars really make up a minority of our total library visiting population – but we focus alot of time on those people – because they’re the ones using our services.

Sure, I want to reach much further than just 1000 people… but having 1000 True Fans of my library’s Digital Branch? That would keep us extremely busy.

Thoughts?

Comments on this entry are closed.

  • http://www.myrcpl.com/ Scottie

    As opposed to 1000 true fans who buy things, what we need is 1000 true evangelists- patrons who don’t just use library services but tell their friends and family about them.

    The “currency” that the library deals in is goodwill- we need our county homeowners to feel good about the portion of their taxes that support us. We need them to feel proud of the standards set by the library and we need them to know that we are there for their use.

    There’s also an issue with being TOO successful… if every one of the county’s residents wanted to use the library regularly, I think we’d have a real PR nightmare on our hands with our inability to handle the demand.

  • http://www.myrcpl.com Scottie

    As opposed to 1000 true fans who buy things, what we need is 1000 true evangelists- patrons who don’t just use library services but tell their friends and family about them.

    The “currency” that the library deals in is goodwill- we need our county homeowners to feel good about the portion of their taxes that support us. We need them to feel proud of the standards set by the library and we need them to know that we are there for their use.

    There’s also an issue with being TOO successful… if every one of the county’s residents wanted to use the library regularly, I think we’d have a real PR nightmare on our hands with our inability to handle the demand.

  • http://vielmetti.typepad.com/superpatron Edward Vielmetti

    If every one of the county’s residents wanted to use the library regularly, you would have no problem holding the millage election to give you as many resources as you needed to make them happy.

  • http://vielmetti.typepad.com/superpatron Edward Vielmetti

    If every one of the county’s residents wanted to use the library regularly, you would have no problem holding the millage election to give you as many resources as you needed to make them happy.

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