no restrictions, very personal, organic
Brands are built upon what other people are saying about you – not what you are saying about yourself
Dang… didn’t save, and lost a couple of notes.
Speaker is comparing Mint and Wesabe in terms of branding. Mint wins, hands down. One example – names. Both are financial services companies – Mint makes sense, is easy to say, has pleasing experiences behind it (they use a mint leaf in their logo). Wesabe? Not so much.
Consistency is key – poor branding is all over the place.