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David Lee King

SXSWi2008, Day 3: The Art of Self Branding



artofselfbranding.com

branding yourself
no restrictions, very personal, organic

Brands are built upon what other people are saying about you – not what you are saying about yourself

Dang… didn’t save, and lost a couple of notes.

Speaker is comparing Mint and Wesabe in terms of branding. Mint wins, hands down. One example – names. Both are financial services companies – Mint makes sense, is easy to say, has pleasing experiences behind it (they use a mint leaf in their logo). Wesabe? Not so much.

Consistency is key – poor branding is all over the place.

Comments on this entry are closed.

  • davidleeking

    Drat – obviously, that should read 2008! I’ll try to change it later…

  • davidleeking

    Drat – obviously, that should read 2008! I’ll try to change it later…