SXSWi2008, Day 3: The Art of Self Branding

Posted on March 11, 2008
Filed Under Conferences, sxswi | Tags , , , , ,

artofselfbranding.com

branding yourself
no restrictions, very personal, organic

Brands are built upon what other people are saying about you - not what you are saying about yourself

Dang… didn’t save, and lost a couple of notes.

Speaker is comparing Mint and Wesabe in terms of branding. Mint wins, hands down. One example - names. Both are financial services companies - Mint makes sense, is easy to say, has pleasing experiences behind it (they use a mint leaf in their logo). Wesabe? Not so much.

Consistency is key - poor branding is all over the place.

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Comments

One Response to “SXSWi2008, Day 3: The Art of Self Branding”

  1. davidleeking on March 11th, 2008 1:43 pm

    Drat - obviously, that should read 2008! I’ll try to change it later…

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