SXSWi2008, Day 3: The Art of Self Branding
Posted on March 11, 2008
Filed Under Conferences, sxswi | Tags branding, Conferences, sxsw, sxsw2008, sxswi, sxswi2008
artofselfbranding.com
branding yourself
no restrictions, very personal, organic
Brands are built upon what other people are saying about you - not what you are saying about yourself
Dang… didn’t save, and lost a couple of notes.
Speaker is comparing Mint and Wesabe in terms of branding. Mint wins, hands down. One example - names. Both are financial services companies - Mint makes sense, is easy to say, has pleasing experiences behind it (they use a mint leaf in their logo). Wesabe? Not so much.
Consistency is key - poor branding is all over the place.
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Drat - obviously, that should read 2008! I’ll try to change it later…