Sarah Cofer, Barbara Pitney, Kristen Becker
What do they blog about?
- they use the blog as their outreach
- “we totally blog about it” – mp3 player services, tutor stuff, etc
- teens like personal connections – they promote their services, but they also talk about themselves – ex – librarian dyed her hair purple, and she blogged about it
- trying to bridge online experiences with personal experiences
It’s ok for a new service to fail – it didn’t really fail, because you learned something.
Why aren’t teens commenting on my blog?
Teens want to be friends with people they trust – not with institutions. Speaker’s personal myspace page has become her professional page.
