PLA 2008, Day 2: Think Outside the Book: Online Services as Outreach

Sarah Cofer, Barbara Pitney, Kristen Becker

What do they blog about?

  • they use the blog as their outreach
  • “we totally blog about it” – mp3 player services, tutor stuff, etc
  • teens like personal connections – they promote their services, but they also talk about themselves – ex – librarian dyed her hair purple, and she blogged about it
  • trying to bridge online experiences with personal experiences

It’s ok for a new service to fail – it didn’t really fail, because you learned something.

Why aren’t teens commenting on my blog?

Teens want to be friends with people they trust – not with institutions. Speaker’s personal myspace page has become her professional page.