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David Lee King

Designing the Digital Experience: Chapter 1



my book arrivedMy book has been reported in the wild! Someone told me via twitter that she’d received my book, Designing the Digital Experience: How to Use Experience Design Tools & Techniques to Build Websites Customers Love, from Amazon a few days ago – so that’s cool.

What else is cool? How about giving you chapter 1? Here’s a snippet:

Chapter 1: Welcome to the Experience Economy

“What’s my daughter playing on the computer this evening? Oh, she’s on the American Girl site, and she’s playing Kaya’s Catch of the Day. She also sent an American Girl ecard to her cousin and looked at this year’s new doll. We receive American Girl catalogs and magazines in the mail and check out the latest books from the library. We even visited American Girl Place in Chicago last winter as a birthday surprise (the girls and mom watched a musical, had ate a party, and shopped, while my son and I checked out the science museum and LEGO Store).

What’s going on here? Why is my daughter so into this stuff? Because American Girl is all about the experience. It focuses on the fun of exploring and living as a girl in America’s past. The American Girl people are engaging their market in creative ways –  specifically targeting grade school and middle school girls. They know how to delight their customers. I know – I’ve seen my daughter’s smiles. As we continue to think about experience, let’s consider the experiences of a trip to an amusement park and the purchase of a computer.”

Want more? Here’s the rest of chapter 1!

Comments on this entry are closed.

  • http://www.emilycompanies.com/americandollclothes/ Doll Clothes gal

    Great post – I couldn’t agree with your comments more!

  • http://www.emilycompanies.com/americandollclothes/ Doll Clothes gal

    Great post – I couldn’t agree with your comments more!

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