Sarah Houghton-Jan and Aaron Schmidt presented
Outreach – connecting users with librarians – important to highlight the librarians!
Make your library website two-way.
– can people register for library cards?
– can they share their opinion?
– can they have an identity?
Make sure you rlibrary is listed correctly in all the library directories (like LibDex, publiclibraries.com, etc)
submit your RSS feeds to blog search engines (Feed Submitter is great)
– look at Robin Good’s list of where to submit your blog/feed
– RSS Specifications list of where to submit, too…
make sure you’re listed on maps (wikimapia, etc)
search engine findability: search for different variations of your library’s name, make sure you’re there.
– also buy adwords from google, hire an SEO to help
– list yourself in wifi directories (check the presentation for a list later on)
Community website presence
– list in places like upcoming.org, eventful, etc.
LibraryThing Local – they have a subsite called Local – book events are listed
– they have a “do you work here” link and you can take ownership of the info
presence on local websites, see who’s linking to you
Social Review Websites – yelp (you can claim your business in yelp, too)
– when someone says good stuff about you, USE IT
phone numbers – make sure you’re listed correctly (google maps, askcity, yahoo local, etc)
make a/v content findable – make sure it’s listed in blinkx, singingfish, etc
social networking sites – in ning, flickr, etc
find local blogs – blogs by city, blogdigger local, metroblogging, feedmap
… and interact with these people!
local forums and boards, too
facebook flyer ($10 or so for 5000 ads/flyers)
list your staff in expert sites (yahoo answers, ziki, yadda, etc)
push info out via email/rss
– newsletter software
– use those email addresses
wikipedia – make an entry, update an entry
text a librarian – combines sms, im, email, etc – this is cool!!!