Comments on: Attracting Friends, Part 3: Facebook

By: Darko

Darko — Tue, 09 Dec 2008 22:06:28 +0000

Thanks for some great tips! Will come handy with my libraries FB group. It’s easy to set one up and people flood in once a few power users add it to their profiles. But what to do with it when it’s up? We tried asking questions but the discussion never picked up any momentum. Even after mass-contacting all the group members there was only one person who responded. How does one start a conversation on a FB group?

By: Ken

Ken — Tue, 09 Dec 2008 02:41:03 +0000

I would definitely agree. It would be interesting to see which businesses choose a Page vs a Group. For example, I think Red Bull has an official Page, but not an official Group.

I think your point about Groups stimulating better conversation is spot on. Although you can find some of the same tools on Pages.

By: davidleeking

davidleeking — Mon, 08 Dec 2008 21:22:45 +0000

Ken – good question! I’d say it depends. Facebook Groups are better for holding conversations about specific things, while Facebook Pages are great for representing an organization in Facebook – you can have some discussion, but not quite as much as with a Facebook Group.

By: Ken

Ken — Mon, 08 Dec 2008 20:50:41 +0000

Do you think there’s an advantage to use a Facebook page to promote your business vs a Facebook Group?

Just curious.

By: Helen

Helen — Mon, 08 Dec 2008 16:41:53 +0000

Our careers service is expanding our Facebook presence and using it to broaden the reach of our information services – encouraging students to use it as a remote quick enquiry service.

We also use it to promote careers events – and to provide a continuity of information provision from preparatory advice prior to the event, to follow-up links, podcasts, and presentations generated by the event.

We’ve often found that we get more meaningful interaction when we use more specific special-interest pages, rather than a general, broad ‘library’ page. People are more likely to be a fan and check the page when they know the updates relate just to their interest. Although we can’t always predict which of these pages will take off. There seem to be a few factors here – lack of other sources of info, pre-existing online community… and more we need to figure out.

Thanks for the suggestions on how to recruit friends – I particularly like the idea of business cards.

By: davidleeking

davidleeking — Wed, 03 Dec 2008 14:01:07 +0000

Laura – fun idea. Maybe I should look into that and report back, huh?

By: laura k

laura k — Wed, 03 Dec 2008 12:26:04 +0000

What I’m actually more curious about is what librarians use facebook for once they have friends. You mention the Youth Services librarian using it to push thing out to the teens who’ve friended her; I’d love to hear more about what kinds of things are being shared.

These posts are great; very interesting! Thanks,

laura

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