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David Lee King

SXSWi2009: Try Making Yourself More Interesting



Panelist’s last names: Oberkirch, Becker, Halvorson, Byron, Gupta

#roux is the hashtag

Moderator thinks threadless.com does this well

A couple of points from the moderator:
- apprentice yourself to great work – whose work means something to you? Watch it.
- Give side projects front and center. Twitter, blogger, etc started as side projects
- focus on delicious details
- go long
- share

Bikehugger.com -
- instead of “getting the message out” celebrate all the cool stuff you do
- they have a “Latest Activity” page that brings in all their activity (which is mentioned online, so it’s rss aggregation of flickr, twitter, comments, etc)
- also holding Bike-related mobile socials. They get together with like-minded people to socialize

getsatisfaction.com (a crowd-sourced customer service & support community)
- Companies can be here (hint hint – libraries can, too – in fact, there’s a couple already there!)

Gupta:
- does an event called “Jelly”
- basically, you allow strangers to enter your living room and work (& probably use your wifi)
- it spread to other cities, they made the morning show because of it
- He also does photojojo

braintraffic.com
- plan – what happens next? IE – you want to start a blog …. what happens next?
- self knowledge – knowing your limits, & not letting it obscure your potential.
- courage. You are “out there” & have visibility. Make sure to stay focused, and remember your original goals/who you are/why you’re there

How do we know it’s working?
- stories, knowing what to measure
- how do you measure engagement?
- Gupta says “we measure love” – It’s an ROI thing that attempts to measure how much money they’re making vs how much “love” (good comments, etc) [i think - he didn't actually go into much detail]

Treat people like humans!
- don’t treat customers transactionally – that can dehumanize the experience
- move to a relationship model
- we need to figure out how to measure relationships

“Waiting for the tourists to leave” – talking about people signing up for a new social network & trying it out

Is marketing dead (audience question)? Is advertising dead (panelist reframed the question)? She seems to think so. She’ll find word of mouth stuff about product/service from other real people rather than get info from the advertisement.

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