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David Lee King

Making Connections – the Institutional Version



Last post, I covered things I think about when making personal friend connections in a bunch of social networks I use. I also said “for MPOW, it’s slightly different – I might cover that in another post.” Here’s that other post.

As an institution, who should you friend? Why? This is pretty subjective of course, but here are some general guidelines to get you started:

Friend patrons/customers/members. Friend people living in your service area, or who are likely to use your services. Find them using tools like Twitter’s Find People search or any number of third party search services. Your goal is to share your stuff, your events, and yourselves with other people and organizations who can actually use and benefit your content in  a social network.

If someone friends you, check them out. Look at their posts, look at their bio, and where they’re from. If they live close by, friend them. Then start sharing.

Friend other local organizations. Again, the goal is to share your stuff with other organizations that can potentially partner with you, or otherwise send people your way.

Friend others who are interested in your stuff. Have a local history collection that focuses on a certain individual or era? Friend others who are interested in the same things. This should hold true especially on social networks that focus on multimedia, like Flickr and YouTube.

Other Considerations

Facebook Groups
– these can have a narrower focus, so you might be friending fewer people in a group, especially if it’s more of a niche group. For example, if you have a Facebook Group focused on teens, you’ll want to friend actual teens, rather than just anyone of any age.

YouTube – do your local news media outlets have YouTube accounts? Make sure to friend them, and favorite some of their videos.

Finally, be friend-neutral. Don’t agree with what the person says, or don’t like their content? Remind yourself that this isn’t your personal social network you’re developing, but your organization’s network. And most likeley, you take all shapes and sizes of friend connections.

Further reading: my set of posts on attracting friends, starting with Don’t Friend Me.

What am I missing? Any other groups it might be good to friend? Not to friend?

photo from sausyn

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