Yesterday, I spent most of my day at Podcamp Topeka – the first event I have ever organized. Judging by the comments, tweets, etc … it was a success!
If you want to read reactions from people who attended, search for #podcamptopeka on Twitter (ok – or just click this link).
I’ll post something next week about planning this type of event and what we could have done better. But for now, here’s a run-down of the sessions I attended – sorta sparse notes, but it’ll give you an idea of the day:
Session 1: Balancing Personal/Business Use of Twitter
- you have ability to destroy yourself online
- One guy doesn’t cuss in Twitter because it turns some people off
- TV News guy – doesn’t say some stuff that he wants to
- talking back & forth – sharing yourself is important
- remembers he represents a company – always has that in the back of his mind
- News guy again – because of sharing themselves on Twitter, they get news tips from people
- Helps get stories written because he’s connected to twitter – because of the relationships they’ve developed
- TV News guy again – they are talking to other local TV stations! Very different than five years ago
- discussion about community/following people locally vs anyone for business
Session 2 – Comment Boxes and Community
- I shared about the library
- anonymous or profile?
- Local newspaper tends to have crazies – not much registration/monitoring there
- getting people to register – are there any non-bribery ways to get people to register? One idea – Business gave away free stuff to get sign-ups
- other ways to share? Comment box, polls, ratings, etc – without just sharing in a text box
- viral marketing campaign (I think she was from a radio station) – had some hateful comments – ended up having to block someone’s IP address
- how to get more comments? Ask questions, ask what do you think
- separate actual story from comments
- part of your job should be commenting on other people’s sites
- personal responses are great – gave example of that
- personal is the new hand-written note
- marketing is conversation now
- deleting one comment vs turning off whole thread – which works best? We generally agreed that turning off the whole thread (like Flickr sometimes does) seems like punishing others for one person’s mistakes
- twitter is instant gratification
- T-Rave presented from t-rave.com – He’s very passionate about videoblogging!
- trying to sell your brand – many times, that means selling yourself
- when you were a baby trying to get attention and affection, you were selling yourself – so you do this all the time
- big fan of gary vaynerckuk of winelibrary.tv
- Word of mouth – that’s how T-Rave sells his product/himself
- Using video is a great way to bring in viewers to your website/blog
- t-rave.com attracts people of all ages (from 13-65), all states, international… check your demographics
- People of all ages, all nationalities like video
- You can feel connected by being approachable – on twitter, on video
- be the same online, in video, in real life
- passion + drive … interest, consistency, responding back to comments
Session 4: Basics of Videoblogging
- T-Rave again
- Went over various software to use
- talked a little about cameras
- talking about uploading to a service – how long it takes
- Talked a bit about copyright and free music – likes jamendo.com for a free music service.
- Uses Viddler quite a bit. They featured T-Rave the second week after he started making videos.
- mentioning tubemogul.com – great place to upload video to more than one account automatically
- Has a variety of cameras from the Flip to a large semi-pro camera
- Very open to having people contact him with questions, suggestions for cameras, etc.
- He does 5 videos a week – different theme every day. He did this for 6 months.
- some discussion of posting video to Facebook vs another video service
- Live Streaming video: upstream.tv, livestream
- Good questions/discussion
Session #5: Monetizing a Podcast
- Rob Walch, Podcast 411 and Wizzard Media spoke about podcasting
- Come to Jesus – most of us will never really make money on this
Ways to make money with podcasts:
1st way to make money:
- CPM – typical rate is around $10-15 per thousand downloads
- More niche = higher CPM, but lower download numbers
- Video gets a little higher CPM rate than audio alone
- Not generally “quit your day job” money
2nd way to make money:
- CPA model – or direct response ads
- Netflicks – they pay $25 for everyone who signs up for an account that comes from the ad
- Right audience at the right time can =some good money
3rd way – sponsorship model
- Must disclose when you are being paid to review something – the FTC actually watches out for that stuff
- Premiumcasts (premiumcast.com)- offer a little bit of content for free, pay for the larger, more complete show
5th way – make an iphone app for the show.
- Probably half your audience will have an iphone or ipod touch.
- 10% of those will buy your app
Cool – Rob is describing RSS like a magazine subscription – I use that example too!
iTunes podcasts – shows top podcasts that are popular in the last week or so.
How long to make a podcast?
- average commute time = 25 minutes
- average treadmill time = 20 minutes
- Best length for a podcast – go until you’re done
- leave people wanting more “is that all?” rather than “boy, when is this over?”
Release every day or week – US is trained for that. be in their routine
Best times – early to mid week