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David Lee King

CIL2010: Transforming Publishing & Purchasing

Speaker – Stephen Abram

Do you need containers for information? It’s a real question…

What does Open mean?

- there’s line-ups in front of a movie theater? Because they’re engaged
- why do you read? entertainment, relaxation, be successful, learn info, etc
- open source, open infrastructure, open bar, open standards, etc…

Does Open require a container? It shouldn’t

What does Social change?

Think about it.

We all work in social institutions, we work in a transaction-based organization. Counting transactions, clicks, etc – we don’t actually know what they did.

Suddenly, the software and the activity aligns.

How does your library deal with visual material? For visual learners?

Ex – do you want your surgeon to have reviewed videos of successful operations, or do you want them saying “don’t worry – I read an article” ??

What’s driving the need for Open?
- user expectation
- architecture
- the cloud
- APIs
- social media
- experience trends
- personalization

The API cloud … lots of API possibilities…

“You shouldn’t have to dust something that people want…”

What about Apps?
plugins, itunes, etc. first app is usually facebook – for connecting with actual people.

What’s your experience look like?

University experience – what’s it look like? We used to shove people in carrels now we create more meeting and interaction spaces.

Old Containers -
- these are not going away!
- but they are always physical
- physical formats are losing market and mind share
- especially in the discovery and learning space

Traditional experiences:
- school, continuing education – how is it changing?
- open library hours – in the academic world, there’s a second peak between 10pm and 2am – anyone staff for that? Similar to a public library and people getting home from work and school …

New Containers:
- mostly virtual
- ecourses, lessons, websites, portals, sessions, events, digital photo albums, etc
- how do these objects fit into a positive transformational experience?
- we shouldn’t be measuring only transactional clicks.

Measure did the user find what they wanted, and did they enjoy the experience?

types of containers, revised: paragraphs, chapters, clips, graphics, pictures, etc.

Container success – focus not he end user in context. Where are they? In the shower? Driving? Sitting at a desk? Etc.

Content is not enough

focus on the results of the experience

support readers, not authors. learners, not teachers. collectors, not collections. etc.

design for use, not clicks.

Try writing a game that has only three clicks. They engage because there is something happening that engages them every step of the way. The get a coin, get a clue, find a monster, etc.

design for transformations, not transactions.

design for learning styles.

techflash.com e-book universe graphic…

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