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David Lee King

10 Reasons to NOT Quit Facebook



Last week, Dan at Rocket.ly posted Top Ten Reasons you Should Quit Facebook , in light of Facebook’s latest changes. His post makes some good points – definitely stuff to think about.

Yesterday, however, I started seeing people I know tweeting the link to Dan’s article, and saying “I might delete my account too.” Again – all fine and good, but that made me think: what about your organization’s Facebook Page? Will they delete that, too?

I’m not sure deleting your Profile or Page is the answer. So, I tweeted “come on people – why should you NOT quit facebook?” and received some excellent replies back. With that question in mind, and with some of the great answers tweeted back by some of YOU, I give you …

10 Reasons to NOT Quit Faceook (at least, not yet):

  1. Your customers are using Facebook. Librarians – walk around your library and see what people are doing. I’m guessing you’ll see lots of Facebook users. Maybe you should still be one, too.
  2. Your community is on Facebook. Quick, go to Facebook and do a search for your city. Narrow the search down to People. Most likely, down at the bottom of that search results page, it says “Over 500 results.” That means you just maxed out your search. Lots of people in your community use Facebook. In fact, Edison Research just released a report showing that 41% of Americans use Facebook. Translation – that’s 41% of your community. That you can reach. For free.
  3. Did I mention free marketing? Zbriceno says “… Keep FB ’cause all types of contact, events, photos, discussion posts, WORLDCAT book searching; one stop shop!” Your organization’s Facebook Page includes status updates, event calendars, comments, discussion boards, videos, pictures, instant messaging and private messaging. All ways to reach your community using Facebook (i.e., potentially 41% of your community) for free. Think about it.
  4. Teach proper privacy protocols. Instead of getting all “oh darn them, I’m gonna delete my account” – why not figure out the changes … then offer classes/blog posts/short screencast videos on how to manage Facebook privacy settings? For starters, make sure to check out Bobbi Newman’s post about that.
  5. Answer questions. From GinaMLS: “… to keep in touch w/users who are on FB and not looking at our websites.” Yes, your patrons can now visit your library online … without ever visiting your actual website. Kinda weird, huh? Are you there for them?
  6. Friend your customers. Friend those people you found in #2 above, and start interacting with them. Invite them to your fledgling “how to manage your Facebook privacy settings” class! Ask them if they care about privacy – it could start some good conversations.
  7. Say hi to your mom. Lots of people are on Facebook simply to connect with family. I talk to my sis, my mom and dad, my nieces and nephews, and even a cousin or two via Facebook.
  8. Don’t stop with your Mom – connect with friends and colleagues too. Cyndi23 said “… because classmates.com charges u when facebook does same and more for free.” So teach people how to connect with friends, family … and those old classmates. I’m enjoying the weird blended mix of personal contacts, professional contacts, friends, and family. All commenting on the same thing at times.
  9. Start conversations. Your organization has the potential for lots of Facebook contacts – use them for conversations. Send out updates talking about your organization’s stuff. Ask questions. Get responses.
  10. Use Facebook tools to tell Facebook what you think. Go ahead – set up a Facebook Page or Group dedicated to the evilness of the new Facebook privacy changes (or better yet, “Like” one of the many pages that have already been created). People have been vocal with Facebook before, and have succeeded. They actually DO listen to their community (though they seem to apologize rather than ask permission …).

So most definitely yes – keep tabs on what Facebook is doing. For that matter, keep tabs on what all the major social networks that you use are doing – it’s your stuff they’re messing with, after all. But is it a reason to quit Facebook, when almost half of your community is using that tool? I’m not so sure about that.

Pic by Max-B

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