Chris Brogan posts this simple observation – “the more you post, the more traffic you get.” Then he qualifies that a bit (ie., reasonably good content). Simple, yet powerful point.
Now – what about your organization? Think about your blog, or your Twitter feed, or your Facebook Page. Getting traffic there? If not … are you posting regularly?
My library’s website is a blog-based site, and we post quite a bit. Individually, it’s not regular, but it ends up looking like we post a lot (cause lots of us post). And over the year, our traffic HAS gone up.
But we can improve our process (which will probably look a bit like strategic planning, goal-setting, and putting our blog posts on more of a regular schedule). More on that next year.
How can you improve your organization’s blog post/content/social media process? Cause I bet, if you sit down and think about it for 10 minutes or so, that you CAN.
pic by Chris Brogan