Posting and Traffic

Chris Brogan posts this simple observation – “the more you post, the more traffic you get.” Then he qualifies that a bit (ie., reasonably good content). Simple, yet powerful point.

Now – what about your organization? Think about your blog, or your Twitter feed, or your Facebook Page. Getting traffic there? If not … are you posting regularly?

My library’s website is a blog-based site, and we post quite a bit. Individually, it’s not regular, but it ends up looking like we post a lot (cause lots of us post). And over the year, our traffic HAS gone up.

But we can improve our process (which will probably look a bit like strategic planning, goal-setting, and putting our blog posts on more of a regular schedule). More on that next year.

How can you improve your organization’s blog post/content/social media process? Cause I bet, if you sit down and think about it for 10 minutes or so, that you CAN.

pic by Chris Brogan

  • Alex

    What motivates your library to post so frequently? Are they naturally inclined? Is it part of their job performance (i.e. they must make one post per month)?

  • Kathy S

    I started off being the only one posting to our library blog. Then management decided that everybody contributing to it would be a good idea, so they put out a schedule. People were resistant, and kept “forgetting”. Now it’s back to…just me posting.

  • davidleeking

    Yep – it’s a huge push for the library, and factors into our job performance. Not down to how many posts per month, but just an in-general thing.

    And some of them are definitely naturally inclined!

  • davidleeking

    Yikes – that’s a management problem. Is there a manager in charge of that stuff? If so, they need to bring it up at a management meeting. That’s what I’d do, anyway, for starters…

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