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David Lee King

Facebook Page Tips



pic by laughing squid

Someone recently emailed and asked for some tips in setting up a Facebook Page. Here’s what I emailed back – feel free to add your own tips!

Facebook Page Tips:

To set up:

  • use pictures of friendly faces – not a building. People don’t want to friend buildings
  • add contact info, like phone numbers, URL, email address, IM account, twitter account, etc
  • If you have a twitter account, hook it into your facebook account
  • Put more than one person in charge of your Facebook Page. That way, you have a backup in case someone’s sick or on vacation.

Facebook Pages has “Insights” – analytics. Check those every month or so, and adapt your content accordingly. For example, 35 year old women are our Facebook Page’s main visitor type. How can we focus our content on that group? Most likely, there’s a way!

Finally, a Facebook Page isn’t something you can set up and then ignore. With the level of interaction and engagement going on, you’ll need to be actively engaged. That shouldn’t take a ton of time, though. It means doing things like sending 1-2 status updates a day, maybe doing some planning and setting some goals for the page, and replying to people’s comments, questions, and suggestions.

Hope this helps!

Comments on this entry are closed.

  • http://www.facebook.com/joe.cheray Joe Cheray

    Also make sure you write something keyword relevant to your page where it says write something about “John Doe Here” Make sure you also add your name in there as well as a reference to your main site that you will be adding content from.

  • Erin

    I assume you’re answering this question about setting up a FB page for a business, not personal use. For personal use I’d be careful posting contact information. Didn’t realize FB had ‘Insights’ analytics! Good to know!

  • Erin

    I assume you’re answering this question about setting up a FB page for a business, not personal use. For personal use I’d be careful posting contact information. Didn’t realize FB had ‘Insights’ analytics! Good to know!

  • http://www.davidleeking.com davidleeking

    Yep – I was thinking Facebook Page for an organization. Good catch!

  • Angie Fiedler Sutton

    You might want to check out “7 Ways you can improve your Facebook page now” (http://10000words.net/2010/09/7-ways-you-can-improve-your-facebook-page-now/) from 10,000 Words blog.

    My wish for the insights, though, is that it could tell you WHO was your newest likes (it’ll tell you how many likes you’ve had in the past month, but not who they are 0 at least as far as I can tell).

  • Angie Fiedler Sutton

    You might want to check out “7 Ways you can improve your Facebook page now” (http://10000words.net/2010/09/7-ways-you-can-improve-your-facebook-page-now/) from 10,000 Words blog.

    My wish for the insights, though, is that it could tell you WHO was your newest likes (it’ll tell you how many likes you’ve had in the past month, but not who they are 0 at least as far as I can tell).

  • http://educationflat.com Eddie

    I think names should be the first priority – that is if you don’t have one yet. People tend to follow unique and catchy Facebook page names.

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  • http://www.mcpld.org Cari

    One of my favorite tips–use Facebook as a place for conversation, not just posting of events.
    We also feed our blogs, twitter (with Involver) and event calendar to our page with tabs. facebook.com/mesacountylib