About a year ago, I tweeted this:
But I leave u with this to ponder: are your librarians your rockstars in your community? Should they be? If so, how do u get there? (from Twitter).
Here’s where I was going with that tweet: Awhile back, my library’s Communications Specialist said this to one of our librarians, who was worried that an article in our library newsletter focused a bit too much on her. Our Communications person said this (summary) “yep – my goal is to make YOU the rockstar, not me.”
I thought that was an insightful statement.
Our marketing person realized that one HUGE asset our library has, and therefore our community has … are our librarians. So we sometimes need to focus on our staff, rather than just on our stuff.
Why NOT “showcase” some of our fine staff a bit? We do that with all our other important, cool stuff, right? Our Harry Potter books and movies were all over some of our websites a few years ago. We make banners for important author events. We turn our “stuff” into the attraction (which makes sense – people come for our stuff).
How about this – why not create a banner showcasing, say, the librarian storytime dude that plays guitar and attracts a crowd? We’ve actually done that. In the process, instead of focusing on our “stuff” (in this case, the fact that we have storytimes), we focused on the specific staff person that did the storytime.
This also makes sense, because some people come for our stuff … AND our staff. You’ve seen this, too. More kids attending a certain person’s storytime. Patrons asking for a specific person at the reference desk. Maybe even one librarian blogger getting more hits on his/her blog posts because of their more personal writing style. People like our staff.
Is that a bad thing? I don’t think so. We have amazing staff – and I’ll bet you do to. So why not showcase them a bit? Put them out into the community. Get them on the news (we do that on an afternoon news program). I know some librarians that write weekly newspaper columns.
Get out of your building. Step away from the reference desk. Call the newspaper. Start emphasizing your rockstar staff – not just your rockstar stuff.
Then see what happens.