There’s also some discussion going on in two other places:
Andy Woodworth wrote Shine Like a Star, Star. Nice post that fleshes out the whole promote staff idea: “But for those who don’t mind the exposure, the promotion pays in branding dividends. If you can put a human face to the library (and not a picture of a building, as is commonly done on Twitter and Facebook), then patrons can make the better connection to a person than simply identifying the place. In thinking beyond the immediate, when it comes to advocating for the library, it’s an easier emotional connection to say “Miss Jessica at the library needs you to write to your representatives” than “The library needs you to write to your representatives”. Patrons will be doing it for the people at the library, not simply the library itself. It’s that kind of identification that the library really needs; that personal connection that emphasizes that we are a people business.”
And Nancy Dowd, over at The M Word – Marketing Libraries blog, also wrote about Rock Stars. She’s a marketing director, and really knows her stuff. Here’s what she said: “The more people from my library that I can get into the newspapers, on a podium or winning an award, the happier I am.” Then, Nancy goes on to list 5 really goodreasons why this is a good thing.
So – go read the posts (and subscribe to Andy and Nancy’s blogs, if you don’t yet), then add to the discussion.