So – who uses your website? Are they your “regulars” – those customers you see in the building every day? Or are they people you don’t normally see?
Ask that with no data behind it, and I’m sure you’ll get a variety of responses. But add in a bit of data, and it gets interesting.
For example, the above graphic is from my library’s Google analytics info – it’s showing the number of website visits we received in February. And it shows a normal arc of use – those dips you see are Friday – Sunday. Nothing looks out-of-the ordinary.
But guess what? We were closed one of those days because of snow. Can you guess which one from the graph? Probably not – it was the far left dot – Tuesday, February 1.
We had 1714 website visits that day. It was actually the website’s busiest Tuesday in February. On a snow day.
So what’s that mean? Hard to say, really – but here are some thoughts [update - just added/edited some points]:
- your website users and your in the building users are two different user groups.
- Customers inside our building aren’t our primary catalog users. Which makes sense – inside the building, customers can browse the shelves (on Feb 1, we had 793 visits to the catalog – 587 were referrals from our main website).
- Perhaps we need to actually promote our catalog and our website … inside our building???
- Said another way – Your primary website users are your online customers.
- How are you supporting those online customers?
One thing it does show – there are no snow days for the digital branch. Your customers are visiting you, and using your primary services … whether you are open or closed.
How are you reaching out to, and supporting, those customers?