Just thinking about writing for the web. My writing developed this way: I went to school, and learned to write academic papers and speeches. Ok, I also took some poetry and creative writing type classes. And a couple of journalism classes so I learned the inverted pyramid thing.
But other than that, it was pretty much formal academic-type papers. I also learned highly useful stuff … like how to graph out a sentence to discover proper sentence structure. Yikes.
I learned to write in a way that required citations and quotations, which I refined in grad school (I even used one of my class papers as my first official published article). Then the web hit, and I had to learn to write in a new way.
So now, I work hard at writing like I speak. I try to “write it like I say it.” For some people, actually reading what they just wrote out loud can help develop that voice.
Why work at this? Because that type of writing is conversational, social writing. And that’s the type of writing we want on the web – especially in places we are looking for conversations (think blogs or social media spaces).
We are now writing out our conversations, and asking our patrons to respond. To continue the conversation.
How are you learning to write for the web? Have any resources to share?
pic by vial3tt3rs