I just finished reading Best Practice Guide: Marketing on Facebook. You might find it interesting, too – the guide has some great ideas for using Facebook as a marketing campaign tool. In fact, many of the suggestions would also work for other online social tools (think Twitter, Foursquare, Flickr, etc).
Here’s what you’ll find in the guide:
- For starters, they describe what they call The Facebook Ecosystem, which includes three parts: Build, Engage, and Amplify:
- Build – duh. Building your presence in that tool. creating a Facebook Page. Creating a Twitter account. Etc. Gotta start here.
- Engage – use touch points, like the Facebook like button to start connecting with your fans. Also use the status update box to directly connect through conversations
- Amplify – on Facebook, you need to be in your fans news feed. You can use Facebook ads and sponsored stories to help you do that.
After that, the Guide discusses what they call Facebook by Objective - basically seven ways to use Facebook for your business. Each objective includes some interesting ideas on how to connect to your customers and grow your organization. The Objectives include:
- Foster product development and innovation
- Generate awareness
- Drive preference and differentiation
- Increase traffic and sales
- Build loyalty and deepen relationships
- Amplify recommendation and word of mouth
- Gain insights
And guess what? With just a bit of tweaking, each of these ideas can work for libraries! So go read it, download it, etc … and share any cool ideas or library campaigns you create!
The F image … found at the ReadWrite Web