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David Lee King

Promoting your Social Media Presence – Signage



Social Media icons

Social Media signage at TopekaLibrary

You’ve seen those “follow us on Facebook” signs at stores and restaurants, right? Or heard a radio dj mention following their radio station’s Twitter account on-air?

Guess what? Libraries can do the same thing!

As a first experiment, my library recently placed two “follow us” signs in our building – one at the main entrance to the library, and one on our administrative office doors (shown in the photo).

Why do this? Easy – it’s a relatively unobtrusive way to tell our customers that we have a social media presence, and that we want them to follow us. It’s also a way to link the physical to the digital – by promoting our digital presence (i.e., our Facebook Page) in our physical presence (i.e., our building).

Where else could we put these signs?

  • Our meeting rooms (maybe a stand-up card on a table)
  • Our cafe (stand-up card there, too)
  • In the stacks, with our books
  • As a background on our public PC monitors (we might do this)

One thing we can improve onKathryn Greenhill mentioned this to me recently – when you make a sign advertising your social media presence, make sure to include a URL or at least your social media name. Otherwise, people might not be able to find you (we were talking about this particular sign)! For example, my library’s full name is Topeka & Shawnee County Public Library … but we’re simply topekalibrary on social media sites. We’ll add that on the next version of the signs.

And a funny – watch the arrangement of your icons! We almost put the Facebook icon first … until someone in our Creative Group mentioned that we were spelling “F You[tube].” Certainly not our intent to tell customers to “F You!”

Like these ideas? Come hear more on November 2 at my ALA Techsource webinar on Facebook Pages! Make sure to register!

Comments on this entry are closed.

  • Michael

    Other places we can add signs….Bookmobiles and any library vehicle. Name badges. Business cards. Check out receipts. 

  • Brian G

    We found that people were having issues finding our Facebook page when searching for us on their smartphones, so I used our social media signage as an opportunity to integrate QR codes that go straight to our social media pages. We just put them up, so we’ll see how effective they are.

  • Allison Mennella

    Love this post! Our Social Media Team has been exploring different ways to promote our social media channels as well.  Here is a link to a poster we did when we launched our channels http://bit.ly/nyH6xt and here is a more recent one that we are using to support our foursqure initiative http://bit.ly/pk45yk.  I would love to see other ideas from other libraries too!

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