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David Lee King

Internet Librarian 2011, Day 1: Google Analytics



SuHui Ho – digital services librarian, UC, San Diego

She gave a solid general overview of Google Analytics

Why web metrics?
– Hit count is misleading

Help decisions on:

Content life cycle management priority
– Which pages should I update first?

Information architecture

Top tasks
– Which pages on homepage

She is saying you can find your most popular content, then make sure that stuff is on your main page. I would change that slightly to say make sure those pages are easily findable – the main page isn’t as important as it used to be

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Jeff Wisniewski

Google analytics: goals and funnels

Goal – the page a visitor reaches once they have completed a desired action
Funnel – the (optimized) steps along the way to the goal

You can track where, along the way, people fall out of your funnel – then figure out how to fix that

Jeff gave an example from his library’s website then walked us through the process of setting up a goal and funnel in google analytics

Give your goal a good, intuitive name – this shows up in reports later

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