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David Lee King

Youtube – Calls to Action



next stepsStill reading the Youtube Creator Playbook … do you include a Call to Action in your videos?

Being successful in online video, especially in Youtube, includes being able to build community engagement and an audience (which is done through subscriptions to your Youtube account). There’s quite a lot of potential community engagement built right into Youtube. Things like comments, likes, favorites, sharing, and subscribing.

Not getting those? maybe you aren’t asking.

Which leads us to creating a Call to Action in your videos. You could also think of these as Next Steps. Basically, your goal should be to tell people watching the video what to do next – give them something to do (something that actually relates to your organization).

Here’s what Youtube suggests:

  • Decide what actions you want your viewers to take for each video.
  • Use Youtube annotations to ask, or have the host in the video ask for it (I’ll talk more about Youtube Annotations in a future video).
Two simple steps! Some Youtube-ish calls to action might include:
  • asking people to subscribe to your video channel
  • asking people to like or favorite the video
  • asking a question, and then asking them to answer it in the comments box
  • asking them to watch an older video (and providing a link to the video)

This works on your website, too. Embed your video in your website, then ask viewers to leave a comment on your organization’s blog. Or point out an organization-specific action, like checking out a book or registering for an event. You could include a link to the event in your blog post, on your website, or even in the Youtube description box.

Either way – don’t waste your time creating a video if you don’t have a next step or a call to action. Give your viewers at least one “what should I do next” instruction, and see what happens. They just might actually DO it.

So here’s YOUR next step – tell me what types of next steps might work well in a video for your library or organization in the comments. That’ll give readers a great list of ideas that they can use next time they create a video!

Next Steps pic from Bigstock

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