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David Lee King

Social Media as Place



My last post about those billboards reminded me about the difference between a library’s normal forms of content (books, DVDs, music CDs, etc) and social media.

What’s that difference?

  • Content – a book, a video, etc – is something you DO. You read a book, you watch a movie.
  • Social Media is a place you visit in order to DO. You visit Facebook in order to share something with your mom.

Think of social media as a crowded room in a pretty social setting. A bar, a party, hanging out with friends, etc. You go there to talk, to share, to listen. It’s a place you visit so that you can do something.

There are a couple of cool intersections though. Things like this:

  • Go to Twitter (a place) to talk (something to do) about a book that everyone’s reading (content).
  • Visiting the library (a place) to use the computer to access Facebook to reconnect with a friend (something to do).

So librarians … use your mad powers of social media to connect with your customers to talk about your content. Then see what happens.

image by Bigstock

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  • Marsh
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