My last post about those billboards reminded me about the difference between a library’s normal forms of content (books, DVDs, music CDs, etc) and social media.
What’s that difference?
- Content – a book, a video, etc – is something you DO. You read a book, you watch a movie.
- Social Media is a place you visit in order to DO. You visit Facebook in order to share something with your mom.
Think of social media as a crowded room in a pretty social setting. A bar, a party, hanging out with friends, etc. You go there to talk, to share, to listen. It’s a place you visit so that you can do something.
There are a couple of cool intersections though. Things like this:
- Go to Twitter (a place) to talk (something to do) about a book that everyone’s reading (content).
- Visiting the library (a place) to use the computer to access Facebook to reconnect with a friend (something to do).
So librarians … use your mad powers of social media to connect with your customers to talk about your content. Then see what happens.
image by Bigstock