Some stats: US smart phone penetration just hit 50% (Neilsen, 2012).
One in four US mobile phone owners use the mobile web every day (Antenna Software Report).
Gartner predicts more people will be accessing the Internet with mobile devices than with their computers by 2012.
If I access your site, what will I see? If it’s not mobile-friendly, people will go find another site that is.
White space time = commute time, getting ready for work, etc. People digest content during that white space time.
Google – howtogomo.com/en/#gomo-meter – looks at your website and tells you how mobile-friendly it is
Responsive design/Adaptive design – discussion about what they both are.
WordPress – install a mobile theme for your blog. Check out http://wordpress.org/extend/plugins/wordpress-mobile-pack/
Other blog software was covered too, including Movable Type, TypePad, WordPress.com, and Blogger.
http://www.lmgtfy.com – Let Me Google That For You
Once you make a mobile-friendly site, test out everything – make sure it works. Click the links, play the video, scroll through the site, click the navigation, etc.
QR Codes: use a link shortener first, then make your QR Code. Makes the code less dense. IF you use a QR Code, the place that code resolves to HAS TO work on a mobile phone. You KNOW the user is on a phone… so make whatever the QR code is pointing to work on a phone.
Sara’s Rules for Providing an Awesome Mobile Experience:
- Think. Plan. Resist “shiny new object syndrome”
- Remember, you aren’t creating an experience for yourself. So ask your audience what they want.
- Please. Don’t make me feel like you hate me. Make it easy and make it work.
- HTML5 is not a verb. Do some planning before you do responsive design, use HTML5, etc.
- Be the ball. ME – what in the world does this mean? I’m not sure, and all she said was “this is the best advice that I’ve ever heard.”