Last Saturday, I gave a Facebook Page session at Podcamp Topeka 2012. Part of that presentation included current best practices for posting content to a Facebook Page. Here are those best practices in bullet points:
- Call to action – you need to tell people to do things like comment, like, and share. Include the call to action in the first 90 characters of your post.
- Get to the point – 250 characters or less is best. Shorter posts get 60% more interaction than longer posts.
- Ask for short responses, fill-in-the-blank responses, etc – i.e., “Who’s your favorite author?” This type of question post gets 90% more interaction than other types of text-based posts.
- Pin important posts, so it stays at the top of your Page longer
- Be casual (and appropriate). A conversational tone will attract more interaction.
- Use images. More people comment, Like, and Share posts with images.
- Post consistently. At least five times a week to stay on top-of-mind for fans.
- Post the same types of content on the same day of the week. Example – book review Mondays. This helps fans know what to expect from you.
- Give fans access to exclusive information or content. Yet another way to drive interest and engagement to a Facebook Page.
- Find your optimal time to post. This will vary by organization.
Want to know more about current Facebook best practices? Check out Best Practices for your Page and Media Strategy by Facebook.
photo by Simon Q