Facebook Page Best Practices

FacebookLast Saturday, I gave a Facebook Page session at Podcamp Topeka 2012. Part of that presentation included current best practices for posting content to a Facebook Page. Here are those best practices in bullet points:

  • Call to action – you need to tell people to do things like comment, like, and share. Include the call to action in the first 90 characters of your post.
  • Get to the point – 250 characters or less is best. Shorter posts get 60% more interaction than longer posts.
  • Ask for short responses, fill-in-the-blank responses, etc – i.e., “Who’s your favorite author?” This type of question post gets 90% more interaction than other types of text-based posts.
  • Pin important posts, so it stays at the top of your Page longer
  • Be casual (and appropriate). A conversational tone will attract more interaction.
  • Use images. More people comment, Like, and Share posts with images.
  • Post consistently. At least five times a week to stay on top-of-mind for fans.
  • Post the same types of content on the same day of the week. Example – book review Mondays. This helps fans know what to expect from you.
  • Give fans access to exclusive information or content. Yet another way to drive interest and engagement to a Facebook Page.
  • Find your optimal time to post. This will vary by organization.

Want to know more about current Facebook best practices? Check out Best Practices for your Page and Media Strategy by Facebook.

photo by Simon Q

  • http://twitter.com/lbpl_librarian LB Public Library

    Great list! Shared with our library facebook team.

  • Kathy Dempsey

    Scheduling this for my Libraries Are Essential FB page on Thursday. You have such a great gift for making points clearly and succinctly. Great stuff.

  • http://www.facebook.com/annot8 Ann Owens

    Good idea to have themed content – bood-review Mondays. Will share with our Facebook team.

  • http://twitter.com/ThatAndromeda Andromeda Yelton

    Can you go into more detail on the tools you used to analyze/discover this? I exported data from our Facebook page this morning and tried to play with it, but I got malformed .xls/.csv and realized I had no idea what to do with it…

  • http://www.davidleeking.com davidleeking

    Discover what – the best practices I mentioned? Those were mainly from the Facebook Best Practices link and some others. Google is my friend :-)

  • http://twitter.com/godaisies Amanda L. Goodman

    My new FB page friend is scheduling posts. That way when I’m gone for a week, the page keeps ticking!

  • http://twitter.com/ThatAndromeda Andromeda Yelton

    Oh. I was hoping you’d done some kind of analysis yourself to come up with the 60%, 90%, etc. numbers :/ So I could replicate the techniques on my own data. Oh well.

  • Bettina

    Agree with David, you need to ask people to comment or share… now a days everyone lacks initiative.