Why can’t annual reports be cool? Or at least interesting enough to actually read, watch, etc?
That’s what my library tries to do with ours, anyway. For the last two years, our annual report has been video-only. This year, we improved upon that a bit, and did three things:
- a cool video (embedded in this post)
- a blog post with stories and numbers
- a PDF version of the annual report, complete with infographics.
Here’s our 2011 annual report, for those interested.
Why do this?
We have to create some type of annual report each year. And honestly … people mostly DON’T look at these. Sure, you can mail them to everyone. Print them out and place them in strategic locations in the library. Send them to parter organizations in your community.
But read them? Maybe some people will give it a cursory glance … and them toss it into the trash, like a greeting card.
With our video? There’s enough eye candy there for people to watch, and maybe learn something more about their library, and what their tax dollars are actually going to.
That’s the idea, anyway!