Wow – the Book Expo America conference was busy and exhausting! I’m finally getting a chance to share some notes from some of the sessions I attended.
The first one comes from the final keynote at the BEA Bloggers conference (I was on the advisory board for this). Randi Zuckerberg talked – yes, Mark the Facebook guy’s sister. She has some interesting things to say about content:
10 trends shaping how content is consumed today:
1. You are more than what you write. People want to know the person behind the writing. Your passions. Show the messy, human side of your life.
2. Brands as media companies. We are all media companies. Example – Red Bull can function like an NBC, because they can post articles, journalist-style interviews, videos, etc.
3. Enhanced media. Starting to see that people will pay for what they love, even premium content online. Ed tech as example. I’ll also add Youtube’s recent threat to charge for premium content.
4. More signal, less noise. When we curate content, that’s a really useful thing for our readers. Those “what did you miss this week” lists from some blogs are a good example.
5. Images speak louder than words. Instagram, Pinterest, etc. let customers post pics. Or find your photo on Facebook, and tag it.
6. Think of yourself as an entrepreneur. She’s starting to see things like small startups within large companies. “Evangelist” jobs, etc.
7. The @ reply is the new autograph. Talking to fans makes them feel special – like when an author or “known person” replies to you via Twitter. Facebook chats, too.
8. Gameification of everything. Apply game mechanics to everything. She used the Gym Shamed app as an example – if you don’t go to the gym, it blasts out how lazy you were to all your friends. Or a scale that tweets your weight. There’s apparently a clock that donates your money to charity every time you hit snooze.
9. Video for everything. Newsrooms use Vine to show personality, or behind the scenes glimpses. Live stream from the fashion model out to an audience.
10. Etiquette and digital detox. How do I manage my professional digital reputation? How much screen time is too much for my kid? Not really tech tuff, but more modern living. Step away from the computer type stuff.