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David Lee King

Goodreads Advanced Strategies – #BEA2013



Patrick Brown, Director, Author Marketing at Goodreads gave a talk on Goodreads. Good stuff!

First, some info about Goodreads:

  • 18 million members. Doubled in size in 2012.
  • Acquired by Amazon in march. Still working things out.
  • What isn’t changing. Goodreads is for all readers, no matter how you read.
  • Working on new features. Discovery, discussion, and author program.
  • 250 books added to the to read shelves every minute.

And now for some tips for authors using the Goodreads Author profile (here’s a link to my Goodreads author profile):

Build your platform.

  • Metadata – make sure the book record is complete!
  • 75,000 authors. I’m one of those. That’s actually a pretty small number compared to the number of member accounts

Get people talking about your book.

Your goal is to get reviews, especially early in the life of your book.

  • Reviews help new readers discover your book:
  • They help readers decide to read your book.
  • Goodreads work harder for you. Reviews are shared via Facebook and twitter

Giveaways help kick start book discovery. They help with this…

  • Who knew?  You can actually do book giveaways via Goodreads.
  • They encourage people to add it to their to read shelves
  • They receive an email on the publication date

Some tips for giveaways:

  • Start early. 3-5 months before publication
  • Give it time. Run giveaway at least one month
  • Offer more books. More books = more reviews. Not everyone reviews the book
  • Do it again. Run multiple reviews for each title

Mobilize your existing fan base.

  • Talk about the giveaway in other places – twitter, etc.

Building anticipation and awareness.

  • A cover reveal – dole out information on the content over the months… To build buzz.

Bring it all together.
If you have a new book coming out, do these things on Goodreads:

  • 5 months before publication – first giveaway.
  • Second giveaway – ends at publication. Looking for awareness this time. Lots of people add the book on publication day.
  • Personal selection email – a paid advertising thing.
  • Sent to fans of the author’s backlist.
  • Then a sponsored poll – another ad unit. You vote.
  • Then a homepage roadblock – another ad unit. A hey, this book is out now ad. On the publication date. A awareness unit
  • Exclusive interviews. God reads interviews some people. top authors, popular stuff. Goes in their newsletters.

Trends and takeaways.

  • Social context. People add the book after they see their friends add it
  • Goodreads effort pays off. People will add the book to their lists…
  • The rise of mobile. Enormous mobile growth. 1/5th of goodreads users use the mobile app.

5 habits of highly successful publishers on goodreads

  1. Start early
  2. Involve your authors
  3. Pay attention to your stats
  4. Use content to build anticipation
  5. Keep the momentum up

Goodreads.com/author/how_to – helpful stuff for authors on using goodreads

pic by Jurgen Appelo

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