Libraries and Tumblr – last one from #BEA2013

I attended a session on Tumblr and libraries, mainly because I have to admit – I don’t get Tumblr. I use it personally as a blog, but it is HUGE as more of a discovery tool for content, especially visual content. And a bunch of librarians also use it as a discussion/sharing tool (check out

Looks like some libraries are using Tumblr very successfully!

The panel included:

  • Molly McArdle, library journal (moderator)
  • Rachel Fershleiser, Tumblr
  • Angela Montefinise, NYPL
  • Erin Shea, Darien Library
  • Kate Tkacik, Bank of Montreal Library

Some library-related Tumblr sites:

Random things I heard during the presentation:

  • NYPL has over 100,000 followers on their tumblr account
  • NYPL posts light and fun stuff – they are trying to humanize the organization via Tumblr
  • They also use Tumblr posts as press releases, sending out the link instead of a traditional press release. Cool.
  • Easy to share stuff with followers via the reblog button
  • 108 million blogs on tumblr
  • Use hashtags – you can follow those – i.e., #tumblarian – librarian tag on tumblr
  • Tumblr skews very young. 20% teens
  • Gifs – show your emotion about how you feel about something
  • ROI – tumblr numbers don’t count non-tumblr users that look at a page. Only tumblr users views count…

Image by AJ Cann

  • Julie @ The Family CEO

    Thanks for this. I’m not a librarian, but I’m a blogger and, I have to admit, I don’t get Tumblr either. Then again, I don’t skew young. 😉 Maybe these links will help.

  • davidleeking

    You are welcome!

    David Lee King |
    Twitter | Skype | Facebook | davidleeking

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  • Kelly

    Thanks for this! I’m a librarian and I also don’t really “get” tumblr just yet. This post helps.