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David Lee King

Twitter has Analytics!



Timeline Activity - Twitter AdsWay back in 2011, Twitter announced they were starting to offer Analytics for some Twitter accounts. Finally – almost two years later, they are offering analytics to everyone!

Here’s how you access those analytics:

  • Get into your Twitter account (the web version)
  • Click the Settings icon (looks like a gear)
  • Click Twitter Ads (and sign in again. If you haven’t signed up for Twitter Ads, you’ll need to do that first. No cost associated with signing up, so do it for the analytics)
  • Once you’re logged into Twitter Ads, click Analytics (in the black bar at the top of the page)
  • You’re in!

What types of analytics do you get? 

Right now, there are two choices – Timeline Activity and Followers:

Timeline Activity

The Timeline Activity view provides most of the analytics. At the top of the page is a handy graph showing Mentions, Follows, and Unfollows for the last month. Hover over the graph, and you can see a per-day breakdown of those numbers.

Below the graph are Recent Tweets. This shows individual tweets, going back all the way to your first tweet (I think – I scrolled back about a year)!

For each tweet, you can see these analytics:

  • # of Faves
  • # of Retweets
  • # of Replies
  • If there’s a link included in the tweet, you can see how many clicks that tweet received.

For example, I now know my tweet about Twitter analytics (as of last night) was favorited 7 times, retweeted 3 times, and the link included with the tweet was clicked 45 times.

You can also choose which tweets you want to see – All, Best, or Good.

  • Best shows the top 15% of tweets with some level of engagement, going back to August 27 (so, about 10 months).
  • Good shows the top two-thirds of tweets with some level of engagement, in that same timeframe.
  • All shows all tweets in that same timeframe.

This page also includes a CSV download, which provides a list of all tweets with numbers for Faves, Retweets, and Replies.

Followers:

Followers is the second option, and includes some pretty cool stats about your followers. At the top of the page, there’s a graph showing your per-day follower count from day one of your Twitter account. Below that, you are given some interesting topical, location, and gender info, including:

Interests:

Most unique interests – shows the top five most unique interests of your followers. I’m assuming this comes from some data-mining of follower’s Twitter accounts. For my Twitter account, my followers most unique interests are:

  • 39% Biographies and memoirs
  • 11% job search
  • 9% Education news and general info
  • 7% freelance writing
  • 2% geneology (yes, that’s how they spelled it. Oops)

Top Interests:

The top ten interests of my followers, which include:

  • 72% politics and current events
  • 58% book news and general info
  • 56% business and news
  • Etc. Hover over any of the numbers in this section, and you can see a total number for that percentage.

Location:

This shows the top countries and states of my followers (USA, Kansas, New York, Illinois, Ohio, and Massachussets). Also a lot of people from Australia and Canada.

Top Cities:

In my case, they include: Topeka, Wichita, Sydney AU, Melbourne AU, and Perth AU. Alright – you Australians are awesome!

Gender:

45% male, 55% female.

And finally, a Your Followers also Follow list. My followers, unsurprisingly, also follow these Twitter accounts:

So that’s that! Twitter – thanks for the analytics! There’s some really good stuff here!

Comments on this entry are closed.

  • btimmer

    I don’t believe the Analytics are available to all accounts yet. I certainly don’t have it yet, but they are happy to promote a Tweet of mine.

  • http://www.davidleeking.com davidleeking

    Yep, I think you’re right. For example, I have them … but my library’s Twitter account only has the Timeline Activity part – the Followers part hasn’t populated or something yet. I’m guessing it’s a gradual rollout.

  • Amy

    I think your post is helpful, and I’ve passed it on to our library’s social media team.
    But what’s wrong with Genealogy?

  • http://www.davidleeking.com davidleeking

    Ah – how funny! Auto-correct did me in… They actually spelled it “geneOlogy” with an o. Just “corrected” that in my post, so it makes more sense.

    Thanks for catching that!

  • btimmer

    I think Twitter is backing off from offering this to any more people for the time being:

    http://mashable.com/2013/06/13/twitter-analytics-free/

  • http://www.davidleeking.com davidleeking

    Hmm … That’s not good. Thanks for sharing the link!

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  • Emily

    Yep, I definitely do not see anything that says “analytics” in my Twitter Ads account. Also it won’t let me go much further without putting in CC info which is a no-go for my library… Better luck next time, Twitter!

  • http://www.davidleeking.com davidleeking

    Update to my comment. My library’s Twitter account now has both Timeline Activity and Followers. So it looks like Twitter might be slow, but they are rolling it out to everyone. Sweet!

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